Showing titles in Marketing & Sales

The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout best seller hailed as a “sales bible” (Inc.). 

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

This book has helped thousands of network marketers, entrepreneurs, and individuals experience explosive growth following the program featured in this book. Scott's strategic approach to teaching others how to create wealth online is people-focused and results driven, with a focus on organic traffic, a game changer when it comes to competing in a saturated digital world.

There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed? Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management. 

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.

This audiobook is narrated by an AI Voice. Most people who try to make money with ChatGPT fail—not because the tool doesn't work, but because they're using it wrong. How to Use ChatGPT to Make Money Running an Online Business cuts through the viral hype and gives you a complete, practical...

Behind the razzle-dazzle of luxe, there is another life, filled with lust, hatred, jealousy and anger. A life very deprived, very starved. A life of horrors. A life of flesh and blood. But yes, a life to die for, or rather kill! Luxury remains a silent witness to that darkness. Dark Luxe is not about dreams; it is about nightmares. It is about those realities that safely hide behind the veil of luxe. These 13 tales of fiction from the darkest bottomless pits of hell, these firsthand stories of horror, are the stuff luxury is made of, straight from the heart, leaving a trail of blood....

Learn social media marketing in plain English, step by step. Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business.

In 25 concise steps, you will learn the basics of blockchain technology. No mathematical formulas, program code, or computer science jargon are used. No previous knowledge in computer science, mathematics, programming, or cryptography is required. Terminology is explained through analogies and metaphors. This audiobook bridges the gap that exists between purely technical guides about the blockchain and purely business-focused guides.

Discover the secrets of written persuasion! 

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—CEO and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries. Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (...

At last, the world will discover what happens to the greatest salesman when he finally emerges from his lonely retirement to commence a new career. At first, he finds failure - until he receives a special gift from someone he has not seen in half a century. He then returns triumphantly to his homeland to write his own 10 vows of success to be shared with all who seek a better life - including you.

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

“Packed with transformative insights, Dealmaking will help a new generation of business leaders get to yes.”—William Ury, coauthor of Getting to Yes Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved...

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.  

Close That Sale! The 24 Best Sales Closing Techniques Ever Discovered is perhaps the most valuable small book in the world of selling and business today. In 25 fast-moving chapters, based on thousands of sales conversations, and the experience of more than 1,000,000 salespeople worldwide, you learn how to make more sales, faster than you ever thought possible.

Every sale happens inside someone's head. Long before a buyer signs, pays or shakes your hand, they have weighted trust, risk, value and feelings, often without noticing they did it. Sales psychology is the study of that hidden process. when you understand it, selling stops feeling like pushing...

How brands win, and expire, on the digital shelf in the age of AI shopping. Amazon, Walmart, TikTok Shop, and AI assistants like Alexa, Sparky, ChatGPT, Muse, and Instinct are rewriting who gets seen, who gets recommended, and who pays the toll. Digital Shelf Life takes one shift at a time - a platform move, a new AI shopping tool, a retail media change - and breaks down what it actually means for brands. Sharp, short, and with a point of view. Written by Ryan Craver. Presented by AI voices Daniel and Maya.