Showing titles in Marketing

「ブランドをつくった。でも、どうやって育てていけばいいんだろう？」 そんな問いを出発点に、ブランドを日常の中でどう育てていくのかを一緒に考えるトークプログラムです。 フェラーリ、ロールス・ロイス、アストンマーティンなど、ラグジュアリーブランドのマーケティングやブランドマネジメントに携わってきた、うた香／相澤詩香がお届けします。 実際のブランドや企業支援の事例、身近なニュースを入口に、時には少し脱線...

"Benvenuti nel podcast di Iterum On Air, il podcast che dà voce al commercio del territorio nazionale e accorcia le distanze con i clienti più fedeli.Dalle caffetterie del centro fino alle attività della provincia, conosceremo le realtà straordinarie del nostro territorio. Vi racconteremo le loro storie e ascolteremo in diretta le recensioni audio dei suoi clienti. Perché su questo canale la vera voce del territorio siete voi!Gestisci anche tu un'attività commerciale e vuoi far conoscere la tua storia a migliaia di ascoltatori a km zero? Passa alla fedeltà digitale di Iterum e ottieni...

Bienvenue sur Opencore Podcast. Ici, j’échange avec des entrepreneurs, des fondateurs et des experts en marketing pour comprendre ce qui se cache réellement derrière leurs résultats. On parle de leurs réussites, échecs, de leurs parcours, des stratégies qu’ils ont mises en place et surtout des décisions qu’ils ont prises et qui ont vraiment fait la différence. L’objectif : te partager des idées concrètes, des retours d’expérience utiles et des stratégies applicables pour développer ton activité et accélérer ta croissance.

Written by award-winning filmmaker Clarissa Jacobson, the completely revised and expanded second edition of I Made A Short Film Now WTF Do I Do With It continues to be the definitive how-to book for filmmakers seeking advice on WTF to do with their short once they’ve made it.Drawn from lessons...

A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. ...

The Big Technology Podcast takes you behind the scenes in the tech world featuring interviews with plugged-in insiders and outside agitators. Alex Kantrowitz, a Silicon Valley journalist who's interviewed the world's top tech CEOs — from Mark Zuckerberg to Larry Ellison — is the host.

Trust Signals offers a compelling and practical vision for how PR must evolve to meet the changing needs of business. Scott Baradell gets to the root of the issue by connecting emerging business challenges to the decline in consumer trust, and matches it with simple and actionable steps any business owner, marketer or PR pro can take to grow trust at scale.

Revenue, profit, and cash - as an eCommerce founder, is anything more important? How much of your time, money, and attention do you devote to improving these vs everything else in your business? That’s where I want to help you focus. Grow revenue as fast as you can so you can benefit from economies of scale, as long as you have the capital to fund inventory and marketing spend. Generate more Net Profit dollars ➜ Operating Cashflow (OCF) ➜ Free Cashflow (FCF), after covering CapEx. That’s what pays you and makes your brand financially healthier for raising or selling.

If you want to launch, grow, pivot, or scale your Etsy shop--- or you've always wanted to develop the mindset and skills to run your own business--- then this podcast is for you. I've had that entrepreneurial spirit going strong since my very first lemonade stand, and now I'm a work-at-home Mama with multiple online companies and a full time Etsy shop--- all while being present with my kids for the everyday chaos and most important milestones. On this podcast—we'll talk about all things business, mindset, Etsy, creativity, dazzling our customers—and so much more. There's plenty of room at ...

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

Welcome to The Rural Business Podcast! My name is Aly Robins, and I'm a business and marketing coach for agriculture and rural-based businesses. Each week we'll discuss insights and tools to start up, scale and develop your rural business. Whether you're involved directly in agriculture, have a local brick and mortar, or run a rural-focused business from a home office - this podcast is for you. I'll be your guide as we go through the process of developing your brand and market. As we unpack the many aspects of running a business in a rural setting, you'll grow more confident as a business ...

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Being a startup CEO is a job like no other: it's difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you're likely to make mistakes, fail, get things wrong, and feel like you don't have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees.

Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.

"Why didn't I think of That?" is brought to you by the Innovation Team at VML Canada. Join us for a relaxed, round-table chat where we break down the latest in innovation – from the complex world of tech to surprisingly simple, yet brilliant, creative initiatives. We'll cover news, offer deep dives, and share fascinating interviews, all through a distinctly Canadian lens. Whether you're a fellow innovator or just keen to learn about the exciting developments shaping our nation, this podcast is your go-to source for understanding what's new and next in Canada.

Turn a tight business budget into explosive growth with proven marketing case studies that actually drive sales. Whether you are brainstorming on your morning commute or planning a quarterly launch, this practical guide prioritizes actionable strategies over abstract theory. Dive into the honest...

ChatGPT Mastery: 12 Books in 1 is a comprehensive guide that encapsulates the breadth and depth of using ChatGPT across a range of professional contexts. This book empowers you with the knowledge to unlock the capabilities of ChatGPT, providing an unmatched competitive edge in your field.

Learn social media marketing in plain English, step by step. Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business.

About the book इस पुस्तक में कुछ ऐसी चारित्रिक विशेषताओं पर प्रकाश डाला गया है जिन्हें अपने चरित्र में लाना आपके लिए बेहद आवश्यक है, यदि आप नेटवर्क मार्केटिंग में सफल होना चाहते हैं। व्यवसाय की बारीकियों को सीखने से पहले यह आवश्यक है कि पहले आप अपनी चारित्रिक और मानसिक बारीकियों को समझें। क्यूंकि नेटवर्क मार्केटिंग का व्यवसाय केवल आप तक सीमित नहीं है, यह लोगों के साथ अच्छे संबंध बनाने का व्यवसाय है और इसके लिए यह आवश्यक है कि आप मानव मनोविज्ञान को समझें। यह पुस्तक आपको इसी विषय की गहराई में ले कर जाएगी।

Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.