Showing results for "Economics" in Marketing
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Written by: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Overall33
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Performance30
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Story29
Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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A Good Narrative on Narrative Economics!
- By Girish B Hukkeri on 25-05-20
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Release Date: 01-10-19
- Language: English
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₹667.71 or free with 30-day trial
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Written by: W. Chan Kim, Renée Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
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Overall177
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Performance146
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Story144
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Older edition
- By Gokul on 11-04-20
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Release Date: 25-09-06
- Language: English
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₹655.38 or free with 30-day trial
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Dotcom Secrets
- The Underground Playbook for Growing Your Company Online with Sales Funnels
- Written by: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
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Overall66
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Performance45
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Story44
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting...
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awesome book
- By Kaushik Dutta on 26-08-20
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Dotcom Secrets
- The Underground Playbook for Growing Your Company Online with Sales Funnels
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Release Date: 23-06-20
- Language: English
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₹671.06 or free with 30-day trial
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Written by: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
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Overall1
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Performance1
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Story1
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Release Date: 11-12-12
- Language: English
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₹1,566.10 or free with 30-day trial
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Money, Myths and Mantras
- Written by: Devina Mehra
- Narrated by: Karen Rebecca Dsouza
- Length: 8 hrs and 41 mins
- Unabridged
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Overall9
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Performance9
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Story9
From the legendary investment guru Devina Mehra--one of the most powerful women on Fortune India 2022 and one of the only two women to receive a gold medal in the history of IIM-Ahmedabad--Money, Myths and Mantras answers some of the most difficult yet pertinent questionsabout investing.How do...
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Data, Discipline, and a Dash of Luck
- By Deb on 26-06-25
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Money, Myths and Mantras
- Narrated by: Karen Rebecca Dsouza
- Length: 8 hrs and 41 mins
- Release Date: 10-06-25
- Language: English
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₹671.06 or free with 30-day trial
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Written by: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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Overall0
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Performance0
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Story0
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb...
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Release Date: 07-05-19
- Language: English
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₹1,566.10 or free with 30-day trial
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The 22 Immutable Laws of Branding
- Written by: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Overall31
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Performance24
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Story24
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...
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Outdated
- By Saifulla Akhter Umar Saqaf on 26-04-26
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The 22 Immutable Laws of Branding
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Release Date: 22-04-14
- Language: English
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₹1,404.03 or free with 30-day trial
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Pandeymonium
- Written by: Piyush Pandey
- Narrated by: Nitin Bhattacharya
- Length: 6 hrs and 8 mins
- Unabridged
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Overall56
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Performance46
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Story46
"What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers...
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Performance lacks character | Book is average
- By Vichar4u on 09-03-21
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Pandeymonium
- Narrated by: Nitin Bhattacharya
- Length: 6 hrs and 8 mins
- Release Date: 01-05-20
- Language: English
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₹671.06 or free with 30-day trial
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Elephants and Cheetahs: The Beauty of Operations
- The Beauty of Operations
- Written by: SARAL MUKHERJEE
- Narrated by: Kunal Raj Barua
- Length: 11 hrs and 21 mins
- Unabridged
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Overall1
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Performance1
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Story1
Do systems have souls? This book, based on a popular elective at IIM Ahmedabad, looks for answers in the hard trade-offs inherent in the design of operating systems and business models. It encourages business leaders to ask two different sets of existential questions: Does the organization that...
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Elephants and Cheetahs: The Beauty of Operations
- The Beauty of Operations
- Narrated by: Kunal Raj Barua
- Length: 11 hrs and 21 mins
- Release Date: 06-12-22
- Language: English
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₹833.60 or free with 30-day trial
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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
- How to Use Neuroscience to Create Impactful Brands
- Written by: Arvind Sahay
- Narrated by: Derek Denzil
- Length: 9 hrs and 4 mins
- Unabridged
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Overall4
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Performance4
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Story4
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...
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The VO is so irritating
- By Amazon Customer on 06-06-23
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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
- How to Use Neuroscience to Create Impactful Brands
- Narrated by: Derek Denzil
- Length: 9 hrs and 4 mins
- Release Date: 24-01-23
- Language: English
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₹671.06 or free with 30-day trial
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Open House with Piyush Pandey
- Written by: Piyush Pandey, ANANT RANGASWAMI
- Narrated by: Piyush Pandey, Mishal Varma
- Length: 6 hrs and 43 mins
- Unabridged
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Overall9
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Performance7
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Story7
In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work...
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TRUE feeling from core of heart. not superficial.
- By ANJAN DUTTA on 18-01-24
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Open House with Piyush Pandey
- Narrated by: Piyush Pandey, Mishal Varma
- Length: 6 hrs and 43 mins
- Release Date: 24-05-22
- Language: English
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₹671.06 or free with 30-day trial
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Focus
- Written by: Al Ries
- Narrated by: Al Ries
- Length: 3 hrs
- Abridged
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Overall1
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Performance1
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Story1
Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key...
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₹971.86 or free with 30-day trial
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Design Your Thinking
- Resolving 10 Career Dilemmas for Extraordinary Success
- Written by: Pavan Soni
- Narrated by: Pavan Soni
- Length: 12 hrs and 56 mins
- Unabridged
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Overall6
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Performance6
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Story6
Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class...
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Great audio, but pdf should be available
- By Karthik on 27-10-22
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Design Your Thinking
- Resolving 10 Career Dilemmas for Extraordinary Success
- Narrated by: Pavan Soni
- Length: 12 hrs and 56 mins
- Release Date: 06-12-21
- Language: English
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₹833.60 or free with 30-day trial
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Think Simple
- How Smart Leaders Defeat Complexity
- Written by: Ken Segall
- Narrated by: Ken Segall
- Length: 7 hrs and 29 mins
- Unabridged
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Overall7
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Performance6
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Story6
Penguin presents the unabridged, downloadable, audiobook edition of Think Simple written and read by Ken Segall. The secrets to Apple's success and how to use them, from the Apple insider Ken Segall In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the...
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very boring , taken from other books
- By Amazon Customer on 04-06-24
Preview -
Think Simple
- How Smart Leaders Defeat Complexity
- Narrated by: Ken Segall
- Length: 7 hrs and 29 mins
- Release Date: 30-06-16
- Language: English
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₹671.06 or free with 30-day trial
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Written by: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
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Overall6
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Performance6
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Story6
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100...
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There are many insights that i learnt from the book
- By Kalaakaar Makerspace on 12-05-20
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Release Date: 03-04-18
- Language: English
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₹671.06 or free with 30-day trial
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Obsessed
- Building a Brand People Love from Day One
- Written by: Emily Heyward
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 58 mins
- Unabridged
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Overall9
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Performance6
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Story7
The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of...
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A good read
- By kirtana on 21-02-26
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Obsessed
- Building a Brand People Love from Day One
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 58 mins
- Release Date: 09-06-20
- Language: English
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₹504.38 or free with 30-day trial
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Written by: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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Overall6
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Performance4
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Story4
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about...
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Effortless listening
- By Indian on 07-07-20
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Release Date: 03-03-20
- Language: English
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₹671.06 or free with 30-day trial
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Written by: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
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Overall4
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Performance4
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Story4
This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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So insightful!
- By Andrea on 29-04-24
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Release Date: 11-05-21
- Language: English
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₹671.06 or free with 30-day trial
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Written by: Raja Rajamannar
- Narrated by: Josh Childs
- Length: 6 hrs and 12 mins
- Unabridged
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Overall0
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Performance0
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Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving...
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Narrated by: Josh Childs
- Length: 6 hrs and 12 mins
- Release Date: 09-02-21
- Language: English
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₹1,241.96 or free with 30-day trial
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Written by: Pauline Brown
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Unabridged
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Overall0
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Performance0
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Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet...
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Release Date: 26-11-19
- Language: English
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₹1,295.99 or free with 30-day trial
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