Showing results for "Research" in Personal Success

Ever noticed that trying to calm down often produces more agitation? Or that real fulfillment can be elusive, despite living a successful life? Often, such difficulties stem from the human brain's hardwired tendency to seek pleasure and avoid pain. Modern science demonstrates that this survival mechanism served the needs of our earliest ancestors, but is at the root of many problems that we face today, such as depression, compulsive and addictive behaviors, chronic pain, and stress and anxiety.

No aspiring author should be without this invaluable guide to the book publishing process. Publish Your Book: Proven Strategies and Resources for the Enterprising Author is a professional guide to publishing success for the new and struggling author. With insider tips, up-to-date marketing strategies, timelines, and other resources, this book offers a comprehensive tour of the world of book publishing to help authors successfully navigate the industry.

What is that magic quality that makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

Forget everything you think you know about writing and get ready to discover a transformational approach for wellbeing, productivity, better relationships and more creative thinking, in just 6 minutes a day.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.

En este increíble programa, Joe Vitale revela los métodos extraordinarios e inusuales de personas que atrajeron mucho dinero y atención a ellos y a sus negocios sin mucho esfuerzo, ni tiempo. El poder de la mercadotecnia audaz, revela cómo puedes usar los 10 secretos probados de los titanes, magnates y multimillonarios para enriquecerte en tu propio negocio.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

Conversationally Speaking has become the most popular book in the world teaching conversation skills. Millions of people have used it to learn the secrets of effective communication. This revised edition provides more ways to improve your conversation skills by giving you strategies that work for starting conversations, asking questions that promote interaction, interesting people in what you have to say, listening so that others will be encouraged to talk, avoiding rejection-producing behavior, handling criticism constructively, and more.

Series editor Andrew Leckey and guest editor Marshall Loeb have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans in order to find the thirty best business stories from the past 12 months. Among those selected: Ken Auletta on Herb Allen's CEO retreat, from The New Yorker; Diane Brady on Martha Stewart, from Business Week; Steve Silberman on creating a borderless global cyber-marketplace, from Wired; and many others.

Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey. Not a leisurely drive to the beach or a weekend campout-a wide open adventure that would take him 17,000 miles from his home on Canada's Pacific Coast all the way to South Africa. His journey - a harrowing series of false starts, long days, and narrow escapes- taught him about "becoming unstoppable," not only in pursuing adventure but in daily life and business as well.

A famed political scientist's classic argument for a more cooperative world We assume that, in a world ruled by natural selection, selfishness pays. So why cooperate? In The Evolution of Cooperation, political scientist Robert Axelrod seeks to answer this question. In 1980, he organized the...

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.

In today's fast-paced, competitive business environment, we all need to communicate clearly and use our time productively. Even seasoned writers will find tips, tools, and ideas in this book that can improve the quality - and reduce the quantity - of email in the workplace. This book will help you write concise, clear emails that advance your business needs.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.