Showing results for "Research" in Marketing & Sales
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Written by: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Overall5
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Performance4
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Story4
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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goodbook
- By prabuddha on 08-03-22
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release Date: 28-02-13
- Language: English
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₹836.00 or free with 30-day trial
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Market Research Like a Pro
- The Easiest Guide to Market Research
- Written by: Pooja Agnihotri
- Narrated by: Andrew Doyle
- Length: 48 mins
- Unabridged
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Overall1
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Performance1
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Story1
The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success. One of the quotes from his book reads, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” That translates to business as, “If you know yourself, your customers, and your competitors, you need not fear about your business anymore.” But how can entrepreneurs and business owners do that? The answer is market research.
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Market Research Like a Pro
- The Easiest Guide to Market Research
- Narrated by: Andrew Doyle
- Length: 48 mins
- Release Date: 11-10-21
- Language: English
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₹234.00 or free with 30-day trial
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Design for How People Think
- Using Brain Science to Build Better Products
- Written by: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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Overall9
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Performance8
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Story7
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Release Date: 18-05-21
- Language: English
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₹1,172.00 or free with 30-day trial
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Written by: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Overall10
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Performance9
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Story9
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Lessons are kept to the point and precise.
- By Anonymous User on 13-08-23
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Release Date: 06-08-19
- Language: English
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₹469.00 or free with 30-day trial
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Hooked: How to Build Habit-Forming Products
- Written by: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Overall534
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Performance422
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Story425
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Insighful book, wished there was transcript added
- By Doyel on 19-02-21
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Hooked: How to Build Habit-Forming Products
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Release Date: 22-01-14
- Language: English
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₹501.00 or free with 30-day trial
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How to Write a Book This Weekend, Even If You Flunked English Like I Did
- Written by: Vic Johnson
- Narrated by: Wes Talbot
- Length: 1 hr and 34 mins
- Unabridged
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Overall7
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Performance6
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Story6
“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.
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Great Book for 1st time Writers
- By Anonymous User on 16-10-25
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How to Write a Book This Weekend, Even If You Flunked English Like I Did
- Narrated by: Wes Talbot
- Length: 1 hr and 34 mins
- Release Date: 11-04-13
- Language: English
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₹93.00 or free with 30-day trial
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Business Writing for Dummies
- 3rd Edition
- Written by: Natalie Canavor
- Narrated by: Romy Nordlinger
- Length: 18 hrs and 18 mins
- Unabridged
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Overall0
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Performance0
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Story0
The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.
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Business Writing for Dummies
- 3rd Edition
- Narrated by: Romy Nordlinger
- Length: 18 hrs and 18 mins
- Release Date: 23-04-21
- Language: English
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₹703.00 or free with 30-day trial
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Magnetic Story Selling
- Written by: Dan Kennedy, Russell Brunson
- Narrated by: Dan Kennedy, Russell Brunson
- Length: 27 hrs and 44 mins
- Unabridged
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Overall0
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Performance0
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Story0
In Magnetic Story Selling, Russell Brunson and Dan Kennedy pull back the curtain on the science of storytelling in marketing and sales, revealing their proven frameworks for crafting stories that captivate audiences, build authority, and drive massive sales. This book combines exclusive, never-before-released transcripts and presentations from two of the most influential marketers of all time, along with modern strategies for digital storytelling that convert like wildfire.
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Magnetic Story Selling
- Narrated by: Dan Kennedy, Russell Brunson
- Series: Nightingale-Conant: Sales Training
- Length: 27 hrs and 44 mins
- Release Date: 06-11-25
- Language: English
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₹1,273.00 or free with 30-day trial
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Written by: Mara Einstein
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Unabridged
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Overall4
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Performance4
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Story4
Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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loved it
- By pooja on 11-09-22
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Release Date: 13-09-16
- Language: English
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₹668.00 or free with 30-day trial
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Exactly What to Say
- The Magic Words for Influence and Impact
- Written by: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Overall116
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Performance94
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Story94
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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To the point
- By Yagnesh on 26-07-20
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Exactly What to Say
- The Magic Words for Influence and Impact
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Release Date: 01-12-17
- Language: English
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₹233.00 or free with 30-day trial
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How Brands Grow
- What Marketers Don't Know
- Written by: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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Overall39
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Performance32
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Story32
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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Most imprically correct marketing book
- By Ashish Agrawal on 02-01-19
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How Brands Grow
- What Marketers Don't Know
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Release Date: 04-02-14
- Language: English
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₹668.00 or free with 30-day trial
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Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- Written by: Ann Handley
- Narrated by: Carolyn Jania, Ann Handley
- Length: 11 hrs and 26 mins
- Unabridged
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Overall6
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Performance6
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Story6
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
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Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- Narrated by: Carolyn Jania, Ann Handley
- Length: 11 hrs and 26 mins
- Release Date: 14-03-23
- Language: English
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₹703.00 or free with 30-day trial
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Product-Led Growth
- How to Build a Product That Sells Itself
- Written by: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Overall20
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Performance14
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Story15
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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must read for any modern day product manager
- By Girish on 10-09-24
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Product-Led Growth
- How to Build a Product That Sells Itself
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Release Date: 28-10-19
- Language: English
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₹501.00 or free with 30-day trial
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Marketing 6.0
- The Future Is Immersive
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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Overall5
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Performance5
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Story5
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Seems like AI generated book
- By Alex on 22-08-24
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Marketing 6.0
- The Future Is Immersive
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Release Date: 19-12-23
- Language: English
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₹305.00 or free with 30-day trial
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Too Much Information
- Understanding What You Don’t Want to Know
- Written by: Cass R. Sunstein
- Narrated by: Tristan Morris
- Length: 6 hrs and 1 min
- Unabridged
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Overall2
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Performance2
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Story2
How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.
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Too Much Information
- Understanding What You Don’t Want to Know
- Narrated by: Tristan Morris
- Length: 6 hrs and 1 min
- Release Date: 17-11-20
- Language: English
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₹586.00 or free with 30-day trial
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El poder de la mercadotecnia audaz [The Power of Audacious Market Research]
- Written by: Joe Vitale
- Narrated by: Juan Guzman
- Length: 2 hrs
- Abridged
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Overall0
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En este increíble programa, Joe Vitale revela los métodos extraordinarios e inusuales de personas que atrajeron mucho dinero y atención a ellos y a sus negocios sin mucho esfuerzo, ni tiempo. El poder de la mercadotecnia audaz, revela cómo puedes usar los 10 secretos probados de los titanes, magnates y multimillonarios para enriquecerte en tu propio negocio.
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El poder de la mercadotecnia audaz [The Power of Audacious Market Research]
- Narrated by: Juan Guzman
- Length: 2 hrs
- Release Date: 27-02-10
- Language: spanish
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₹468.00 or free with 30-day trial
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Written by: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Overall33
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Performance30
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Story29
Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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A Good Narrative on Narrative Economics!
- By Girish B Hukkeri on 25-05-20
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Release Date: 01-10-19
- Language: English
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₹585.00 or free with 30-day trial
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Written by: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Overall0
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Performance0
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release Date: 25-07-23
- Language: English
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₹703.00 or free with 30-day trial
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Written by: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Release Date: 15-11-22
- Language: English
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₹469.00 or free with 30-day trial
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Selling Opportunity
- Written by: Dan Kennedy
- Narrated by: Dan Kennedy
- Length: 4 hrs and 56 mins
- Unabridged
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Are you struggling to sell your products or services in a crowded, competitive marketplace? If so, you’re likely making one of the biggest mistakes in marketing—selling repair and improvement instead of selling opportunity. Legendary marketing expert Dan Kennedy reveals why opportunity-based marketing outperforms traditional sales methods and how you can transform your offers to create massive demand.
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Selling Opportunity
- Narrated by: Dan Kennedy
- Series: Nightingale-Conant: Sales Training
- Length: 4 hrs and 56 mins
- Release Date: 19-11-25
- Language: English
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₹536.00 or free with 30-day trial
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