Showing titles in Marketing & Sales
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Market Research Like a Pro
- The Easiest Guide to Market Research
- Written by: Pooja Agnihotri
- Narrated by: Andrew Doyle
- Length: 48 mins
- Unabridged
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The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success. One of the quotes from his book reads, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” That translates to business as, “If you know yourself, your customers, and your competitors, you need not fear about your business anymore.” But how can entrepreneurs and business owners do that? The answer is market research.
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Market Research Like a Pro
- The Easiest Guide to Market Research
- Narrated by: Andrew Doyle
- Length: 48 mins
- Release Date: 11-10-21
- Language: English
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Regular price: ₹234.00 or 1 Credit
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- Written by: Mike Smith
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Unabridged
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Release Date: 19-11-14
- Language: English
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Regular price: ₹668.00 or 1 Credit
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Brands and Bulls**t.
- Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
- Written by: Bernhard Schroeder
- Narrated by: Bernhard Schroeder, Sean Pratt
- Length: 6 hrs and 12 mins
- Unabridged
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As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.
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Could have been better!
- By deepak tolani on 12-04-21
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Brands and Bulls**t.
- Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
- Narrated by: Bernhard Schroeder, Sean Pratt
- Length: 6 hrs and 12 mins
- Release Date: 10-11-17
- Language: English
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Regular price: ₹656.00 or 1 Credit
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Captivate, Connect, + Convert - A Brand Strategy and Marketing Podcast
- Written by: Alexis Underwood of Alexis Underwood Design Studio
- Original Recording
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Helping you get noticed online, connect with your dream clients, and grow your business with confidence! These quick chats are to the point and dive into all things branding, marketing, website, and small business related! If you're running a small business, there's a place for you here!
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Recruitment from A to Z
- Written by: Bayard Advertising
- Original Recording
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Welcome to Bayard’s Recruitment from A to Z, hosted by the Vice President of Client Services, Andrea Abbott, and the Senior Director of Marketing and Employer Brand Strategy, Zach Tweddell. Andrea and Zach cover topics from A to Z in the realm of recruitment advertising and talent acquisition, speaking to a variety of both internal and external industry experts along the way.
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The Psychology of Advertising
- 3rd Edition
- Written by: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Release Date: 03-08-21
- Language: English
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Regular price: ₹820.00 or 1 Credit
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Social Media Marketing Podcast
- Written by: Michael Stelzner Social Media Examiner
- Original Recording
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Leading the Starbucks Way
- 5 Principles for Connecting with Your Customers, Your Products, and Your People
- Written by: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 25 mins
- Unabridged
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One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.
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Leading the Starbucks Way
- 5 Principles for Connecting with Your Customers, Your Products, and Your People
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 25 mins
- Release Date: 30-04-14
- Language: English
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Regular price: ₹844.00 or 1 Credit
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3-D Negotiation
- Powerful Tools to Change the Game in Your Most Important Deals
- Written by: David A. Lax, James K. Sebenius
- Narrated by: Barrett Whitener
- Length: 10 hrs and 7 mins
- Unabridged
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Stuck in a "win-win versus win-lose" mind-set, most negotiators focus on the face-to-face process at the table. David Lax and James Sebenius urge bargainers to look beyond tactics at the table. Persuasive tactics are only the "first dimension" of the authors' path-breaking approach, developed from their decades of doing deals and analyzing great dealmakers.
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3-D Negotiation
- Powerful Tools to Change the Game in Your Most Important Deals
- Narrated by: Barrett Whitener
- Length: 10 hrs and 7 mins
- Release Date: 08-05-07
- Language: English
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Regular price: ₹703.00 or 1 Credit
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What Got You Here Won't Get You There in Sales
- How Successful Salespeople Take It to the Next Level
- Written by: Marshall Goldsmith, Bill Hawkins, Don Brown
- Narrated by: Brett Barry
- Length: 5 hrs and 5 mins
- Unabridged
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What Got You Here Won't Get You There in Sales! provides simple-to-use tools for maintaining and leveraging quality personal connections by doing something much easier than learning new behaviors: simply stopping old ones.
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What Got You Here Won't Get You There in Sales
- How Successful Salespeople Take It to the Next Level
- Narrated by: Brett Barry
- Length: 5 hrs and 5 mins
- Release Date: 21-03-22
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Sales Success: The Brian Tracy Success Library
- Written by: Brian Tracy
- Narrated by: Brian Tracy
- Length: 3 hrs and 16 mins
- Unabridged
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Eighty percent of all sales are made by just twenty percent of sales people. What’s surprising to discover is that those top professionals perform only a bit better than their peers in certain critical areas. By excelling in these capabilities, you can earn money faster, have more success, and gain greater career satisfaction than you ever thought possible.
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Sales Success: The Brian Tracy Success Library
- Narrated by: Brian Tracy
- Length: 3 hrs and 16 mins
- Release Date: 29-12-14
- Language: English
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Regular price: ₹351.00 or 1 Credit
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The Full Fee Agent
- How to Stack the Odds in Your Favor as a Real Estate Professional
- Written by: Chris Voss, Steve Shull
- Narrated by: Steve Shull
- Length: 5 hrs and 6 mins
- Unabridged
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You got into real estate because you wanted flexibility, freedom, and a big upside. Instead, you’re working 24/7, freedom is the last thing you feel, and every dollar is a struggle. The kicker: you rarely (if ever) charge your full fee. Most days, you feel like a pushy salesperson who has to give discounts to get business. Not anymore. Stop giving away your value. Join the growing ranks of full-fee agents who are charging their worth and reclaiming their lives. The Full Fee Agent is a proven blueprint for getting more business and, more importantly, doing business in a better way.
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The Full Fee Agent
- How to Stack the Odds in Your Favor as a Real Estate Professional
- Narrated by: Steve Shull
- Length: 5 hrs and 6 mins
- Release Date: 12-06-23
- Language: English
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Regular price: ₹668.00 or 1 Credit
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Find Your Red Thread
- Make Your Big Ideas Irresistible
- Written by: Tamsen Webster
- Narrated by: Tamsen Webster
- Length: 4 hrs and 5 mins
- Unabridged
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You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power—yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread—the through line that connects your idea to your audience's hearts and minds. Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more.
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Find Your Red Thread
- Make Your Big Ideas Irresistible
- Narrated by: Tamsen Webster
- Length: 4 hrs and 5 mins
- Release Date: 31-05-22
- Language: English
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Regular price: ₹586.00 or 1 Credit
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It Starts with Clients
- Your 100-Day Plan to Build Lifelong Relationships and Revenue
- Written by: Andrew Sobel
- Narrated by: Steve Menasche
- Length: 7 hrs and 39 mins
- Unabridged
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Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.
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It Starts with Clients
- Your 100-Day Plan to Build Lifelong Relationships and Revenue
- Narrated by: Steve Menasche
- Length: 7 hrs and 39 mins
- Release Date: 12-05-20
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Open House with Piyush Pandey
- Written by: Piyush Pandey, Anant Rangaswami
- Narrated by: Piyush Pandey, Mishal Varma
- Length: 6 hrs and 43 mins
- Unabridged
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In Open House, Piyush Pandey takes listeners on a journey into his mind—his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business?
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TRUE feeling from core of heart. not superficial.
- By ANJAN DUTTA on 18-01-24
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Open House with Piyush Pandey
- Narrated by: Piyush Pandey, Mishal Varma
- Length: 6 hrs and 43 mins
- Release Date: 24-05-22
- Language: English
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Regular price: ₹879.00 or 1 Credit
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Written by: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Release Date: 15-11-22
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Exactly How to Sell
- The Sales Guide for Non-Sales Professionals
- Written by: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 3 hrs and 49 mins
- Unabridged
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Exactly How to Sell walks you through a tried-and-true process that draws on time-tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product, or your services), this simple listen is certain to provide you actionable strategies to deliver you more of the sales results you are seeking.
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Exactly How to Sell
- The Sales Guide for Non-Sales Professionals
- Narrated by: Phil M. Jones
- Length: 3 hrs and 49 mins
- Release Date: 24-07-18
- Language: English
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Regular price: ₹586.00 or 1 Credit
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In Search of the Obvious
- The Antidote for Today's Marketing Mess
- Written by: Jack Trout
- Narrated by: Sean Pratt
- Length: 6 hrs and 42 mins
- Unabridged
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To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.
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Brilliant n Fundamental messages for experts
- By Nishant Singh on 07-08-21
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In Search of the Obvious
- The Antidote for Today's Marketing Mess
- Narrated by: Sean Pratt
- Length: 6 hrs and 42 mins
- Release Date: 29-01-09
- Language: English
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Regular price: ₹703.00 or 1 Credit
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45 Second Mein Presentation Kaise De [How to Give a Presentation in 45 Seconds]
- Written by: Don Failla
- Narrated by: Shankey Tripathi
- Length: 3 hrs and 49 mins
- Unabridged
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In network building processes, especially in the MLM or multi-level marketing system, there is a need to be able to put your point across in a cogent and concise manner. 45 Second Mein Presentation Kaise De is a book which helps you do exactly that. This book was authored by Don Failla, who, along with his wife, Nancy Failla, helped change numerous lives by introducing the concept of setting up a business at home. 45 Second Mein Presentation Kaise De in Hindi highlights the importance of focus in daily life.
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45 Second Mein Presentation Kaise De [How to Give a Presentation in 45 Seconds]
- Narrated by: Shankey Tripathi
- Length: 3 hrs and 49 mins
- Release Date: 17-05-19
- Language: Hindi
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Regular price: ₹202.00 or 1 Credit
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Negotiation
- The Economist
- Written by: Gavin Kennedy
- Narrated by: David Thorpe
- Length: 7 hrs and 36 mins
- Unabridged
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Almost every aspect of business - and indeed human life - involves negotiating skills, whether you are striking a deal, organising a team working on a project, seeking a pay rise or a pay-off, or simply settling such important matters as who is going to do the shopping or the household chores.
This witty and intelligent guide looks at the theory and practice of negotiating and provides a wealth of illuminating insights into the skills and psychology of negotiation that can make all the difference to how successful you are.
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Negotiation
- The Economist
- Narrated by: David Thorpe
- Length: 7 hrs and 36 mins
- Release Date: 23-08-13
- Language: English
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Regular price: ₹569.00 or 1 Credit
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