Showing titles in Advertising
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Written by: Adam Morgan
- Narrated by: A. T. Chandler
- Length: 12 hrs and 4 mins
- Unabridged
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This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises.
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Narrated by: A. T. Chandler
- Length: 12 hrs and 4 mins
- Release Date: 09-07-20
- Language: English
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Regular price: ₹836.00 or 1 Credit
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Open House with Piyush Pandey
- Written by: Piyush Pandey, Anant Rangaswami
- Narrated by: Piyush Pandey, Mishal Varma
- Length: 6 hrs and 43 mins
- Unabridged
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In Open House, Piyush Pandey takes listeners on a journey into his mind—his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business?
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TRUE feeling from core of heart. not superficial.
- By ANJAN DUTTA on 18-01-24
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Open House with Piyush Pandey
- Narrated by: Piyush Pandey, Mishal Varma
- Length: 6 hrs and 43 mins
- Release Date: 24-05-22
- Language: English
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Regular price: ₹879.00 or 1 Credit
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Written by: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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goodbook
- By prabuddha on 08-03-22
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release Date: 28-02-13
- Language: English
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Regular price: ₹836.00 or 1 Credit
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Perfect Pitch
- The Art of Selling Ideas and Winning New Business
- Written by: Jon Steel
- Narrated by: L J Ganser
- Length: 8 hrs and 48 mins
- Unabridged
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A professional "pitching coach" for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
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Perfect Pitch
- The Art of Selling Ideas and Winning New Business
- Narrated by: L J Ganser
- Length: 8 hrs and 48 mins
- Release Date: 09-07-20
- Language: English
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Regular price: ₹836.00 or 1 Credit
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- Written by: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 8 hrs and 49 mins
- Unabridged
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- Narrated by: Barry Abrams
- Length: 8 hrs and 49 mins
- Release Date: 18-02-20
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Advanced Selling Techniques
- Written by: Brian Tracy
- Narrated by: Brian Tracy
- Length: 6 hrs and 38 mins
- Unabridged
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You're a sales professional. It's what you were meant be. Selling is in your blood. Following up on his phenomenal best-selling audiocassette program, The Psychology of Selling, Brian Tracy's Advanced Selling Techniques is a powerhouse advanced selling program for seasoned sales professionals.
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Advanced Selling Techniques
- Narrated by: Brian Tracy
- Series: Nightingale-Conant: Sales Training
- Length: 6 hrs and 38 mins
- Release Date: 14-10-14
- Language: English
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Regular price: ₹1,439.00 or 1 Credit
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Social Media Marketing 2021: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand
- Written by: Robert Miller
- Narrated by: George Johnson
- Length: 4 hrs and 4 mins
- Unabridged
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The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.
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Excellent book on the subject
- By Julian Sundersingh on 05-11-21
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Social Media Marketing 2021: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand
- Narrated by: George Johnson
- Series: High Performance Secrets & Hacks of Expert Entrepreneurs for Business Success
- Length: 4 hrs and 4 mins
- Release Date: 17-04-19
- Language: English
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Regular price: ₹501.00 or 1 Credit
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Instagram for Business for Dummies (2nd Edition)
- Written by: Jenn Herman, Corey Walker, Eric Butow
- Narrated by: Chelsea Stephens
- Length: 8 hrs and 40 mins
- Unabridged
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.
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Instagram for Business for Dummies (2nd Edition)
- Narrated by: Chelsea Stephens
- Length: 8 hrs and 40 mins
- Release Date: 16-03-21
- Language: English
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Regular price: ₹703.00 or 1 Credit
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- Written by: Mike Smith
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Unabridged
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Release Date: 19-11-14
- Language: English
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Regular price: ₹668.00 or 1 Credit
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The Art of the Pitch
- Persuasion and Presentation Skills that Win Business
- Written by: Peter Coughter
- Narrated by: TJ Johnson
- Length: 4 hrs and 35 mins
- Unabridged
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Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation.
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The Art of the Pitch
- Persuasion and Presentation Skills that Win Business
- Narrated by: TJ Johnson
- Length: 4 hrs and 35 mins
- Release Date: 27-05-20
- Language: English
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Regular price: ₹836.00 or 1 Credit
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Written by: Daryl Weber
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Unabridged
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For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Release Date: 27-12-15
- Language: English
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Regular price: ₹844.00 or 1 Credit
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Top of Mind
- Use Content to Unleash Your Influence and Engage Those Who Matter to You
- Written by: John Hall
- Narrated by: Scott Pollak
- Length: 5 hrs and 14 mins
- Unabridged
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What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It's the winning approach John Hall used to build Influence & Co. into one of “America's Most Promising Companies”, according to Forbes.
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Top of Mind
- Use Content to Unleash Your Influence and Engage Those Who Matter to You
- Narrated by: Scott Pollak
- Length: 5 hrs and 14 mins
- Release Date: 20-07-21
- Language: English
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Regular price: ₹469.00 or 1 Credit
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Admen, Mad Men, and the Real World of Advertising
- Essential Lessons for Business and Life
- Written by: Dave Marinaccio
- Narrated by: Fleet Cooper
- Length: 5 hrs and 5 mins
- Unabridged
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Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
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Admen, Mad Men, and the Real World of Advertising
- Essential Lessons for Business and Life
- Narrated by: Fleet Cooper
- Length: 5 hrs and 5 mins
- Release Date: 04-11-15
- Language: English
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Regular price: ₹668.00 or 1 Credit
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The Man Who Sold America
- The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century
- Written by: Jeffrey L. Cruikshank, Arthur W. Schultz
- Narrated by: Walter Dixon
- Length: 16 hrs and 57 mins
- Unabridged
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Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.
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What an emotional mess Albert D Lasker was...
- By AbdeAli on 01-01-21
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The Man Who Sold America
- The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century
- Narrated by: Walter Dixon
- Length: 16 hrs and 57 mins
- Release Date: 18-03-11
- Language: English
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Regular price: ₹1,407.00 or 1 Credit
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Written by: Brad Flowers
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Unabridged
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Release Date: 27-10-20
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Digital Marketing in an AI World
- Futureproofing Your PPC Agency
- Written by: Frederick Vallaeys
- Narrated by: Kaleo Griffith
- Length: 5 hrs
- Unabridged
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Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world. Human intuition and creativity will always be essential components of successful marketing. Listen to Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.
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Things are at story level.. Misses actual action
- By Neha johari on 01-11-20
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Digital Marketing in an AI World
- Futureproofing Your PPC Agency
- Narrated by: Kaleo Griffith
- Length: 5 hrs
- Release Date: 22-09-20
- Language: English
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Regular price: ₹469.00 or 1 Credit
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Hacking the Unconscious
- Written by: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Original Recording
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Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
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insightful!
- By ReKa on 29-01-23
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Hacking the Unconscious
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Release Date: 08-04-21
- Language: English
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Regular price: ₹957.00 or 1 Credit
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Written by: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Release Date: 15-11-22
- Language: English
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Regular price: ₹586.00 or 1 Credit
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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- Written by: David Meerman Scott
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Unabridged
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The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Release Date: 06-09-22
- Language: English
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Regular price: ₹820.00 or 1 Credit
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The Referral Engine
- Teaching Your Business to Market Itself
- Written by: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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The Referral Engine
- Teaching Your Business to Market Itself
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Release Date: 25-05-10
- Language: English
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Regular price: ₹694.00 or 1 Credit
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