Content Business

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.

How do you stay in front when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know: How to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and more.

This audiobook is narrated by an AI Voice. Organic search has changed forever. AI-generated answers now appear above traditional links, and ranking no longer guarantees traffic. The rules of the game have shifted, and the old keyword playbook is obsolete. This book provides a complete, practical...

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

Every day, millions of videos are uploaded, but only a handful break through to the mainstream. What separates viral content from forgotten content? It's not luck. It's not talent--it's strategy.In this no-nonsense guide, Varun and Achina Mayya--creators of multiple successful YouTube channels...

Brought to you by Penguin. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last?...

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF...

I have seen miracles happen to men and women in all walks of life all over the world. Miracles will happen to you, too - when you begin using the magic power of your subconscious mind. This book is designed to teach you that your habitual thinking and imagery mold, fashion, and create your destiny; for as a man thinketh in his subconscious mind, so is he.

Op zoek naar originele ideeën voor je online content? Krijg een schat aan SEO-proof inspiratie voor blogs, tweets en Facebookcampagnes.

We are all people-pleasers in one way or another – even those who deny it. Whether at work, home or in our relationships, we all know how it feels to want people to like us. The problem comes when we give up our own needs along the way. In this life-changing book, psychotherapist Emma Reed...

Launch a profitable freelance writing side hustle in just 90 days without burning out or chasing empty gimmicks. Whether you are tuning in during a morning commute or plotting a career change from your home office, this focused audio roadmap transforms your passion for words into a sustainable...

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Feeling...

Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing.

NEW YORK TIMES BESTSELLER From linguist Adam Aleksic, known as @etymologynerd on social media, comes a captivating exploration of how internet algorithms are transforming language and communication in unprecedented ways. “Packed with fascinating facts, of-the-moment observations, and a...

Written by distinguished professors and professionally narrated by an experienced nurse for accuracy, this audio course reviews the 1,001 most frequently tested questions on the NCLEX-RN exam with an explanation of the correct answers. These questions span all areas of the NCLEX-RN based on the actual test proportions.

Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the...

Stop chasing empty vanity metrics and build a profitable personal brand that reliably attracts high-paying clients. If you are an exhausted service-based entrepreneur battling digital burnout, this actionable guide provides a clear lifeline. Perfect for your morning commute, these strategies...

Transform your overwhelmed small business into a lead-generating powerhouse using practical, stress-free AI marketing. If you are bootstrapping a startup, running a local service, or exhausted from the endless content treadmill, this empowering audio guide demystifies complex technology. Stop...