Small Business & Entrepreneurship

Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money....

From the founders of the trailblazing software company 37signals, here is a different kind of business book one that explores a new reality. Today, anyone can be in business....

Bill Gates, founder of Microsoft, shares what he has learnt in more than a decade of studying climate change and investing in innovations to address climate problems.... 

Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries.....

Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.... 

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.... 

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success....

With insights from leading experts including Michael E. Porter, A. G. Lafley, and Clayton M. Christensen, this book will inspire you to: choose a strategy that meets the demands of your competitive environment; identify the signals of disruption and take steps to avoid it; and more....

Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies....

In Capital in the Twenty-First Century, Thomas Piketty analyzes a unique collection of data from 20 countries, ranging as far back as the 18th century, to uncover key economic and social patterns....

Conventional accounting uses the logical (albeit, flawed) formula: sales - expenses = profit. The problem is, businesses are run by humans, and humans aren't always logical....

In Life Profitability, Adii provides you with a new perspective for becoming self-aware, recognizing your values, and understanding your impact. An enriched life and a successful business are not mutually exclusive. In fact, this book will provide you with the first steps in building a business that is more sustainable, with increased options for you, your employees, and your community. Learn how to give yourself some space, measure meaningful output, and live with intention so that you can maximize profit that truly counts. 

Las organizaciones del siglo pasado tenían departamentos independientes para las ventas y el servicio al cliente. La mayoría de las grandes compañías aún funciona según esa estructura, pero, con el auge de los medios sociales y de las interacciones instantáneas en la Web, ahora todos los profesionales se dedican a las ventas y al servicio al cliente, ya se trate de una empresa pequeña o de una grande, de un abogado, de un médico o de un contable. La buena noticia es que ahora es mucho más fácil gestionar todo lo relacionado con las ventas y el servicio.

El mundo digital es ya una mezcla del mundo físico y del virtual, un mundo de empresas, mercados y clientes blended, y la magia está en encontrar el punto exacto de cada uno de los ingredientes, físicos y virtuales, para afrontar esta gran revolución tecnológica y social, para que cada uno la adapte a su negocio, a su momento y a sus objetivos. La clave del éxito para seguir la receta para la transformación digital de la empresa es hacerla en el orden adecuado y, sobre todo, con pasión.

Hoy en día, muchos expertos alertan de la excesiva dependencia del gasto de los consumidores como motor del crecimiento económico y la creación de empleo. Hasta la Gran Recesión, nuestras economías funcionaban gracias a los individuos que gastaban dinero que no tenían; en la actualidad, este tipo de economía no es sostenible ni económica ni medioambientalmente.

In The Billionaire Mindset, Daniel Strauss, the Strauss in the investment firm Stocks & Strauss, and a highly successful venture capitalist, explains how to adopt this life-changing new mindset. He shares his secrets of success, including how to access capital, where to find the right people to help you reach your goals, and explains how to free your mind from self-imposed limitations, so that you can also think like a billionaire. 

Los líderes se han dado cuenta de que a menudo las preguntas más simples son las más difíciles de responder. Peter Drucker plantea cinco preguntas complejas, globales, esenciales y relevantes, que pueden aplicarse a cualquier organización para realizar una autoevaluación estratégica de la empresa: ¿cuál es nuestra misión?, ¿quién es nuestro cliente?, ¿qué valoran nuestros clientes?, ¿cuáles son nuestros resultados? y ¿cuál es nuestro plan?