Indistractable

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

From the internationally best-selling author of Essentialism comes a guide to making the most important tasks effortless. The intricacy of modern life has created a false dichotomy between things that are 'hard and important' and those that are 'easy and trivial'. Everything has become so much harder than it ought to be. But, Greg McKeown, best-selling author of Essentialism, says, there is a third alternative. In Effortless, he offers practical strategies for making the most vital tasks the easiest ones. 

As creators of Google Ventures' renowned 'design sprint', Jake and John have helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and their experience designing ubiquitous tech products like Gmail and YouTube, they spent years experimenting with their own personal habits and routines, looking for ways to help individuals optimise their energy, focus and time. Now they've packaged the most effective tactics into a four-step daily framework that anyone can use to systematically design their days.

Our attention has never been as overwhelmed or in demand as it is today; we've never been so busy while accomplishing so little, and we've grown uncomfortable with boredom and a lack of stimulation and distraction. In Hyperfocus, Chris Bailey - described by TED.com as 'the most productive man you could ever hope to meet' - provides profound insights into how we can best manage our attention. He reveals how the brain switches between two mental modes - hyperfocus, our deep concentration mode, and scatterfocus, our creative, reflective mode - and how the surest path to being our most creative and efficient selves at work is to combine them both. 

The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.

Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.

In this timely and enlightening audiobook, Cal Newport introduces a philosophy for technology use that has already improved countless lives. Digital minimalists are all around us. They're the calm, happy people who can hold long conversations without furtive glances at their phones. They can have fun with friends and family and eat out at restaurants without the obsessive urge to document the experience...Now, Newport gives us a name for this quiet movement and makes a case for its urgency in our tech-saturated world.   

Have you ever found yourself struggling with information overload? Have you ever felt both overworked and underutilised? Do you ever feel busy but not productive? If you answered yes to any of these, the way out is to become an essentialist. In Essentialism, Greg McKeown, CEO of a leadership and strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of less.

Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In recent months, the pandemic has forced us all to reevaluate our assumptions about health and safety and multiple acts of police brutality have challenged most of us to reconsider our responsibility for fighting racism. Yet in our daily lives, too many of us still favor the comfort of conviction over the discomfort of doubt.

JIM KWIK, the world's number one brain coach, has written the owner's manual for mental expansion and brain fitness. Limitless gives people the ability to accomplish more - more productivity, more transformation, more personal success and business achievement - by changing their Mindset, Motivation, and Methods.

For years, we’ve been told that being more healthy and productive is a matter of willpower: that we should follow the latest fad and make constant changes to our lifestyles. But whether in our diets, fitness plans or jobs, radical overhauls never work. Instead we should start with quick wins - and embed new, tiny habits into our everyday routines.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most - when people’s lives were at stake. 

The Compound Effect contains the essence of what every super achiever needs to know, practice, and master to obtain extraordinary success. Inside you will hear strategies on how to win-every time; eradicating the bad habits that are derailing your progress; painlessly installing the few key disciplines required for major breakthroughs; the real, lasting keys to gaining and sustaining motivation; capturing the elusive, awesome force of momentum; and the acceleration secrets of superachievers.

Present moment awareness is an essential ingredient in life if one expects to experience any degree of authentic peace and contentment. It has been acknowledged for centuries as the cornerstone of spiritual awakening in all traditions of Eastern thought. In the West, however, it is still a relatively unrecognized concept for living. The Western mind is always restless, never content with the moment.

This is an audiobook for busy people. If you want less on your plate and more for your life and career, tune in to the #1 Wall Street Journal best seller, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. The ONE Thing will bring your life and your work into focus. Authors Gary Keller and Jay Papasan teach you the tricks to cut through the clutter, achieve better results in less time, dial down stress, and master what matters to you.