Showing results for "Content Marketing" in All Categories

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.

Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Every day, millions of videos are uploaded, but only a handful break through to the mainstream. What separates viral content from forgotten content? It's not luck. It's not talent--it's strategy.In this no-nonsense guide, Varun and Achina Mayya--creators of multiple successful YouTube channels...

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.

Marketing your business through social media isn't an option these days - it's absolutely imperative. In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing.

Marketing With Purpose is a podcast hosted by Christie Browning, founder of Content By Request. This show is for small businesses and nonprofits that care about how they grow, not just how fast. Each episode focuses on clarity, systems, and strategies that help organizations align their marketing with their values, strengthen relationships, and build long-term momentum. Conversations are practical, thoughtful, and grounded in real-world experience — not trends or tactics for tactics’ sake. Whether you’re navigating growth, refining your strategy, or trying to make your marketing feel ...

Hosted by Arrigo Lupori, Content Marketing: Scale Your B2B Firm is a podcast for founders of small B2B firms as well as B2B marketers looking to scale their business in a strategic, sustainable manner. The podcast focuses primarily on budgeting, content strategy and management, analytics, marketing technology, return on investment, and more. Tune in every week for your 15-minute fix of content marketing goodness, and don't forget to check out KoalaRank.com for even more useful content.

In the ever-evolving landscape of digital marketing, creating content that captivates and converts is the ultimate key to success. In this powerful audiobook, unveil the secrets to mastering content marketing strategies that yield tangible results and drive your brand to new heights.

Creators Copilot is a weekly podcast, livestream, and free newsletter dedicated to helping content creators turn their passion into a scalable business using AI. Hosted by Zak Aghbal, a dynamic content strategist with over 10 years of experience in digital marketing and AI integration, Creators Copilot is your go-to resource for practical strategies and innovative tips. Zak's expertise helps creators not only enhance their content but also significantly boost their revenue through effective, AI-powered strategies. Make sure to sign up for our free newsletter at: https://creatorscopilot.co

Whether you're a seasoned marketer or just starting out, "Master Content Marketing" is your ultimate guide to creating impactful connections, driving meaningful engagement, and wielding lasting influence through the art of content.

Welcome to Content OS: Systems for Impactful Content – the podcast for ambitious experts, professionals, and entrepreneurs ready to transform their expertise into a powerful, client-attracting online presence.Are you a coach, consultant, knowledge provider, or founder struggling to cut through the noise? Do you feel overwhelmed by content creation, unsure how to consistently attract your ideal, high-ticket clients without resorting to pushy sales tactics?It's time to move beyond content chaos and install your "Content Operating System."Join Mohammad Abdulrahman, a Content, Social Media & ...

Der Podcast über Storytelling, Content-Marketing & Branding! Ich bin Leif Neugebohrn und komme aus dem wohl härtesten Bereich des Marketings, nämlich aus Politik und Wahlkampf und habe dort gelernt, Menschen auch unter den schwierigsten Umständen zu überzeugen. Mit dieser Erfahrung helfe ich Dir jetzt, Dein Business erfolgreicher zu machen - nachhaltig und mit ganz viel Substanz. Werde jetzt magnetisch anziehend! https://www.magnecon.de

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap.

An introductory guide to the subject to get you started. Rob has great insights but doesn't pretend to know it all and acknowledges how the field is growing. Provides lots of practical tips to get started right away to expand your work and personal contacts.

This 12-episode limited series serves as a brief primer for those new to content marketing who want to understand how it differs from advertising, what makes for good content marketing, how to measure its effectiveness, and many other foundational learnings and tips.