Showing results for "Marketing Communication" in Marketing

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Buy the Workbook Used at Stanford Continuing Studies to Teach Social Media Marketing for business. 2025 UPDATED EDITION - all info verified, and a NEW chapter on 'Marketing Basics,' plus continuing analysis of TikTok, as well as revisions on LinkedIn, Facebook and other major platforms.

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Retrouvez tous les podcasts replay des tables rondes, ateliers, plénières et récits liés à la thématique Marketing & Communication du salon PRODURABLE 2025. Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

The only difference between you and the titans, tycoons, and billionaires is that they've already used "outrageous" marketing methods to grab public attention - and vast incomes - for themselves. Now it's your turn! In this amazing new program, Joe Vitale reveals the extraordinary, unusual methods of people who attracted the most attention to themselves and their businesses with the least amount of effort and time.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere.

Rêvons mieux ! Les artistes ont le pouvoir de façonner nos rêves, le marketing et la communication aussi. Nous avons un grand pouvoir. Tous les messages, toutes les images qu'on fabrique et qu'on reçoit influencent nos envies et au final nos comportements. Mes invités sont des professionnels du marketing et de la com. Ils partagent leur vision et nous racontent ce qu'ils ont mis en place pour rendre leur activité plus responsable. Rêvons mieux et agissons vite...dans le bon sens ! Je suis Bénédicte Lanfrey, entrepreneuse du marketing depuis 35 ans. La planète change, les technos ...

Rêvons mieux ! Les artistes ont le pouvoir de façonner nos rêves, le marketing et la communication aussi. Nous avons un grand pouvoir. Tous les messages, toutes les images qu'on fabrique et qu'on reçoit influencent nos envies et au final nos comportements. Mes invités sont des professionnels du marketing et de la com. Ils partagent leur vision et nous racontent ce qu'ils ont mis en place pour rendre leur activité plus responsable. Rêvons mieux et agissons vite...dans le bon sens ! Je suis Bénédicte Lanfrey, entrepreneuse du marketing depuis 35 ans. La planète change, les technos ...

Bienvenue dans "Ça suffit les conneries !", le podcast pour te libérer des absurdités du monde de l'entrepreneuriat, du marketing et de la communication. Je suis Priscilla Gore, consultante et formatrice en communication digitale chez Rainbow Communication. Je suis déterminée à partager avec toi des discussions authentiques, des expériences vécues et des conseils pratiques pour que tu puisses avancer sans te laisser submerger par les injonctions paralysantes que l'on peut croiser aujourd'hui sur les réseaux sociaux. Hébergé par Ausha. Visitez ausha.co/fr/...