Showing titles in Entrepreneurship

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.

Read by the author, David Epstein. ‘Masterful’ – Adam Grant, bestselling author of Think Again ‘Wonderful’ – Angela Duckworth, bestselling author of Grit How to do more with less and use limits to stimulate creativity, innovation and collaboration, from the Sunday Times bestselling...

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under...

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.

"Like going to business school and therapy all in one book." —James Clear, New York Times Bestselling Author, Atomic Habits Once a barista in a small cafe making $6.50 an hour, Andrew Wilkinson built a business valued at over a billion dollars by the time he was 36—and yet, his path to...

This is an updated version of the book that accurately predicted the global stock market crash of 2008, the bursting of the real estate bubble, and Ben Bernanke's unprecedented overreaction via quantitative easing programs. First published in 2008, the book quickly became a best seller not just...

Author Bedros Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will teach you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes - not only to achieve but dominate your goals.

In the early twentieth century, young Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram’s empire has a revenue much greater than that of McDonald’s and Domino’s combined. In Bhujia Barons, Pavitra Kumar...

Born in a small Punjab village at the turn of the century, Rai Bahadur Mohan Singh Oberoi began his career in the industry on a fifty-rupee-a-month wage at Simla’s Cecil Hotel. But he was not destined to remain in his lowly position for long. With a combination of clear-sighted thinking...

Brought to you by Penguin. If you ask the average person who an entrepreneur is, they’ll probably say people like Steve Jobs, Elon Musk or Mark Zuckerberg. But the truth is, you don’t need to know how to code or raise VC money to start a business. There are hundreds of millions of small...

Your success depends on how you think. The main difficulty of thinking is confusion, writes Edward de Bono, long recognized as an international authority on conceptual thinking and on the teaching of thinking as a skill. We try to do too much at once. Emotions, information, logic, hope, and creativity all crowd in on us. It is like juggling with too many balls. The solution? De Bono unscrambles the thinking process with his six thinking hats.

Brought to you by Penguin. From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and...

Down But Not Out is a book about endurance. It tells the stories of founders who were knocked down, written off, even broken - and still found a way to stand again. Not tales of unicorns or easy wins, but of struggle, scar tissue, and the act of showing up one more day. Across three decades of...

The founders and driving force behind the Foundry Group - a venture capital firm focused on investing in early-stage information technology companies - Brad and Jason have been involved in hundreds of venture capital financings. Their investments range from small startups to large Series A venture financing rounds. The new edition of Venture Deals continues to show fledgling entrepreneurs the inner-workings of the VC process, from the venture capital term sheet and effective negotiating strategies to the initial seed and the later stages of development.  

School taught us specific subjects, like maths and history. But the most important situations we face as adults were never discussed with us when we were students. We weren't taught these skills in school, and this makes all the success stories we hear about seem out of reach; it makes us feel...

Best Books of the Year – The Financial Times and The Economist Shortlisted for the Financial Times and Schroders Business Book of the Year ‘Important, timely, instructive and entertaining’ – Daniel Kahneman, bestselling author of Thinking, Fast and Slow Megaproject expert Bent Flyvbjerg...

In The Optimist, the Wall Street Journal reporter Keach Hagey presents the most detailed account yet of Altman’s rise, his time as legendary entrepreneur Paul Graham’s protégé and successor as head of Y Combinator, the start-up accelerator where Altman became the premier power broker in Silicon Valley; the founding of OpenAI and his recruitment of a small yet superior team.

Brought to you by Penguin. All of us hit a wall sometimes, in our life and in our jobs. What is getting in the way of your ability to make progress and do good work? We’re accustomed to thinking that we can only pivot in response to an emergency or an existential threat. This book is about how...