Showing titles in Marketing
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- Written by: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Unabridged
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Great for social media Copy
- By Harendranath Acharjee on 24-08-21
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Release Date: 29-09-20
- Language: English
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Regular price: ₹703.00 or 1 Credit
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Written by: Dan S. Kennedy
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Unabridged
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Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Release Date: 29-11-18
- Language: English
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Regular price: ₹501.00 or 1 Credit
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- Written by: Mark Joyner
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
- Unabridged
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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
- Release Date: 28-07-06
- Language: English
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Regular price: ₹469.00 or 1 Credit
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Extraordinary Popular Delusions and the Madness of Crowds and Confusion de Confusiones
- Written by: Joseph de la Vega, Charles Mackay, Martin S. Fridon
- Narrated by: Victor Bevine
- Length: 7 hrs and 51 mins
- Unabridged
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Exploring the sometimes hilarious, sometimes devastating impact of crowd behavior and trading trickery on the financial markets, this book brilliantly combines two all-time investment classics. Extraordinary Popular Delusions and Confusión de Confusiones take us from Tulipmania in 1634-when tulips actually traded at a higher price than gold - to the South Sea "bubble" of 1720, and beyond. Securities analyst and author Martin Fridson guides you on a quirky, entertaining, and intriguing journey back through time.
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Extraordinary Popular Delusions and the Madness of Crowds and Confusion de Confusiones
- Narrated by: Victor Bevine
- Length: 7 hrs and 51 mins
- Release Date: 09-07-20
- Language: English
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Regular price: ₹668.00 or 1 Credit
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Written by: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Unabridged
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Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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Awesome book for every business owner
- By Ignatius Raphael on 05-03-21
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Release Date: 12-05-17
- Language: English
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Regular price: ₹468.00 or 1 Credit
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Written by: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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A Good Narrative on Narrative Economics!
- By Girish B Hukkeri on 25-05-20
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Release Date: 01-10-19
- Language: English
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Regular price: ₹585.00 or 1 Credit
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Behind the Cloud
- The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry
- Written by: Marc Benioff, Carlye Adler
- Narrated by: Ax Norman
- Length: 7 hrs and 54 mins
- Unabridged
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How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.
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inspiring
- By Samith radhakrishnan on 31-07-21
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Behind the Cloud
- The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry
- Narrated by: Ax Norman
- Length: 7 hrs and 54 mins
- Release Date: 09-07-20
- Language: English
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80/20 Sales and Marketing
- The Definitive Guide to Working Less and Making More
- Written by: Perry Marshall
- Narrated by: Ron Allan
- Length: 5 hrs and 43 mins
- Unabridged
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Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
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Perry Marshall book
- By Kindle Customer on 19-10-22
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80/20 Sales and Marketing
- The Definitive Guide to Working Less and Making More
- Narrated by: Ron Allan
- Length: 5 hrs and 43 mins
- Release Date: 05-06-14
- Language: English
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Regular price: ₹668.00 or 1 Credit
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Influence
- Science and Practice, ePub, 5th Edition
- Written by: Robert B. Cialdini
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
- Unabridged
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Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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Influencial
- By User007 on 19-10-23
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Influence
- Science and Practice, ePub, 5th Edition
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
- Release Date: 28-08-14
- Language: English
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Regular price: ₹836.00 or 1 Credit
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Dotcom Secrets
- The Underground Playbook for Growing Your Company Online with Sales Funnels
- Written by: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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awesome book
- By Kaushik Dutta on 26-08-20
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Dotcom Secrets
- The Underground Playbook for Growing Your Company Online with Sales Funnels
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Release Date: 23-06-20
- Language: English
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Regular price: ₹754.00 or 1 Credit
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Written by: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Incredible content and clear narrative
- By brinda on 28-04-22
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Release Date: 29-12-20
- Language: English
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Regular price: ₹703.00 or 1 Credit
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Smart Calling, 3rd Edition
- Eliminate the Fear, Failure, and Rejection from Cold Calling
- Written by: Art Sobczak
- Narrated by: Art Sobczak
- Length: 9 hrs and 42 mins
- Unabridged
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In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business.
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Smart Calling, 3rd Edition
- Eliminate the Fear, Failure, and Rejection from Cold Calling
- Narrated by: Art Sobczak
- Length: 9 hrs and 42 mins
- Release Date: 25-08-20
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- Written by: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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Superb
- By srinivas on 25-05-23
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Release Date: 03-04-18
- Language: English
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Regular price: ₹1,406.00 or 1 Credit
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From Impossible to Inevitable
- How SaaS and Other Hyper-Growth Companies Create Predictable Revenue: 2nd Edition
- Written by: Aaron Ross, Jason Lemkin
- Narrated by: Steven Jay Cohen
- Length: 11 hrs and 12 mins
- Unabridged
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Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.
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From Impossible to Inevitable
- How SaaS and Other Hyper-Growth Companies Create Predictable Revenue: 2nd Edition
- Narrated by: Steven Jay Cohen
- Length: 11 hrs and 12 mins
- Release Date: 22-10-19
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Purple Cow
- Transform Your Business by Being Remarkable
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.
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Purple Cow
- Transform Your Business by Being Remarkable
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Release Date: 24-11-20
- Language: English
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Regular price: ₹615.00 or 1 Credit
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HBR's 10 Must Reads on Sales
- HBR's 10 Must Reads Series
- Written by: Harvard Business Review, Philip Kotler, Andris Zoltners,
- Narrated by: Tom Parks
- Length: 5 hrs and 48 mins
- Unabridged
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Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
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HBR's 10 Must Reads on Sales
- HBR's 10 Must Reads Series
- Narrated by: Tom Parks
- Series: HBR's 10 Must Reads series
- Length: 5 hrs and 48 mins
- Release Date: 21-01-20
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Written by: Morgan Brown, Sean Ellis
- Narrated by: Morgan Brown, Sean Ellis
- Length: 10 hrs and 43 mins
- Unabridged
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Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what The Lean Startup does for product development and Business Model Gneration does for strategy.
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Enjoyed it..!!
- By Gaurav Arora on 02-08-20
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrated by: Morgan Brown, Sean Ellis
- Length: 10 hrs and 43 mins
- Release Date: 27-04-17
- Language: English
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Regular price: ₹752.00 or 1 Credit
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Hook Point
- How to Stand Out in a 3-Second World
- Written by: Brendan Kane
- Narrated by: Brendan Kane
- Length: 8 hrs and 11 mins
- Unabridged
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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A very unique proposition on marketing
- By Neal K on 06-07-23
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Hook Point
- How to Stand Out in a 3-Second World
- Narrated by: Brendan Kane
- Length: 8 hrs and 11 mins
- Release Date: 04-08-20
- Language: English
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The Fifth Discipline
- The Art and Practice of the Learning Organization
- Written by: Peter M. Senge
- Narrated by: Peter M. Senge
- Length: 4 hrs and 18 mins
- Abridged
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Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers. His theories help businesses to clarify their goals, to defy the odds, to more clearly understand threats, and to recognize new opportunities. He introduces managers to a new source of competitive advantage, and offers a marvelously empowering approach to work.
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Not and exact reproduction of the book
- By Dilraj on 19-01-24
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The Fifth Discipline
- The Art and Practice of the Learning Organization
- Narrated by: Peter M. Senge
- Length: 4 hrs and 18 mins
- Release Date: 08-03-02
- Language: English
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Differentiate or Die
- Written by: Jack Trout, Steve Rivkin
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Unabridged
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Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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Unforgiving Concepts
- By Gunjan Sharma on 13-12-22
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Differentiate or Die
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Release Date: 26-04-02
- Language: English
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Regular price: ₹702.00 or 1 Credit
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