Behaviour Business

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

The funny and practical bestseller and global phenomenon that teaches you how to improve your communication skills in relation to four distinct personality types - now fully revised and updated. THE NUMBER 1 SUNDAY TIMES BESTSELLER OVER 10 MILLION COPIES SOLD Do you ever think you're the only...

Sarvesh's latest book focuses on grooming students and professionals to become aware and imbibe global business etiquette. This book guides you through the grooming and corporate etiquette nuances to develop and enhance your image and personality.

A new generation of business leaders is turning to mindfulness as a cutting-edge leadership tool. Scientific research suggests that the practice of mindfulness (a technique for learning to live in the present moment) can help individuals to gain clarity, reduce stress, optimize performance, and develop a greater sense of well-being. In The Mindful Leader, Michael Carroll explains what mindfulness is and how to develop it in the hectic and often stressful environment of the twenty-first century workplace.

Told from the viewpoint of a self-described competition junkie, Compete, Play, Win is a look at the psychology behind the competitive drive, a look at the sociological ramifications of acting on competitive impulses, and a book of advice on how to channel those impulses for personal gain in business, sport, and in life.

In this path-breaking and genre-defying book, Parmesh Shahani - vice president at Godrej Industries Ltd - draws from his decade-long journey in the corporate world as an out and proud gay man to make a cogent case for LGBTQ inclusion and lay down a step-by-step guide to reshaping office culture in India.

A fully revised and expanded edition of the runaway bestseller, Surrounded by Idiots—now with more: Content Examples Snark! Master the four basic behavior types and change the way you communicate! Do you ever think you’re the only one making any sense? Or tried to reason with your...

Brought to you by Penguin. It's not enough to have great ideas. You also need to know how to communicate them. What makes someone charismatic? Why do some people captivate a room, while others have trouble managing a small meeting? What makes some ideas spread, while other good ones fall by the...

Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.

During her two decades at The New England Journal of Medicine, Dr. Marcia Angell had a front-row seat on the appalling spectacle of the pharmaceutical industry. She watched drug companies stray from their original mission of discovering and manufacturing useful drugs and instead become vast...

Have you ever wondered how to get into another person's mind? Is it possible to control the minds of others like in fantasy movies and comics? Would you like to be able to persuade the minds of others? It is possible that someone has asked this question at some point in their life and has given up on it. The truth is that it does not matter how impossible this is but if it is possible to get into the minds of other people. At any time, people allow us to see the actions they perform, and it is here that we can detect their behavior patterns and thus enter their minds.

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of...

Interactuar con personas en el trabajo puede ser una de las mayores alegrías de la vida… y también una de las mayores frustraciones. Algunos compañeros nunca confían en que hagamos bien nuestro trabajo, o nunca responden a solicitudes de información, o nos hacen perder el tiempo con decenas de correos innecesarios. El costo: nuestros resultados laborales y nuestra salud mental.

This book was designed to reduce mistakes. Your mistakes with money. Tiny errors, epic fails and everything in between. You can do thousands of things right, but make just a few of the errors we discuss, and you destroy much of your portfolio. If you could learn how to avoid the unforced errors...

From one of the world’s top researchers on work and technology comes an insightful and surprising guide to protecting your skill in a world filling with AI and robots. Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it?...

Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.