Showing results for "Business" in Marketing
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The Experience Economy, Updated Edition
- Written by: B. Joseph Pine II, James H. Gilmore
- Narrated by: Alan Sklar
- Length: 12 hrs and 12 mins
- Unabridged
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Overall7
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Performance7
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Story7
In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.
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Excellent Book
- By Vincent V. on 19-12-24
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The Experience Economy, Updated Edition
- Narrated by: Alan Sklar
- Length: 12 hrs and 12 mins
- Release Date: 14-12-12
- Language: English
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₹468.00 or free with 30-day trial
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- Written by: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Unabridged
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Overall33
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Performance26
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Story26
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
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Most productive marketing book i have ever read
- By Amazon Customer on 02-05-20
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Release Date: 09-03-20
- Language: English
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₹703.00 or free with 30-day trial
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Written by: W. Chan Kim, Renée Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
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Overall175
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Performance145
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Story143
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Older edition
- By Gokul on 11-04-20
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Release Date: 28-07-06
- Language: English
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₹586.00 or free with 30-day trial
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Written by: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Overall5
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Performance4
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Story4
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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goodbook
- By prabuddha on 08-03-22
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release Date: 28-02-13
- Language: English
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₹836.00 or free with 30-day trial
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Differentiate or Die
- Written by: Jack Trout, Steve Rivkin
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Unabridged
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Overall24
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Performance18
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Story18
Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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Unforgiving Concepts
- By Gunjan Sharma on 13-12-22
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Differentiate or Die
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Release Date: 26-04-02
- Language: English
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₹398.00 or free with 30-day trial
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The Business of Belonging
- How to Make Community your Competitive Advantage
- Written by: David Spinks
- Narrated by: Christopher Douyard
- Length: 6 hrs and 19 mins
- Unabridged
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Overall11
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Performance8
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Story9
The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.
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Comprehensive Book on Community Building!
- By Harish on 18-03-24
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The Business of Belonging
- How to Make Community your Competitive Advantage
- Narrated by: Christopher Douyard
- Length: 6 hrs and 19 mins
- Release Date: 18-05-21
- Language: English
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₹469.00 or free with 30-day trial
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Admen, Mad Men, and the Real World of Advertising
- Essential Lessons for Business and Life
- Written by: Dave Marinaccio
- Narrated by: Fleet Cooper
- Length: 5 hrs and 5 mins
- Unabridged
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Overall9
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Performance9
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Story9
Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
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Admen, Mad Men, and the Real World of Advertising
- Essential Lessons for Business and Life
- Narrated by: Fleet Cooper
- Length: 5 hrs and 5 mins
- Release Date: 04-11-15
- Language: English
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₹668.00 or free with 30-day trial
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Written by: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs and 1 min
- Unabridged
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Overall91
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Performance84
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Story84
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
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One of the best books on Marketing
- By Siddharth on 19-02-24
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Narrated by: Alex Hormozi
- Length: 6 hrs and 1 min
- Release Date: 20-08-23
- Language: English
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₹668.00 or free with 30-day trial
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Influence
- Science and Practice, ePub, 5th Edition
- Written by: Robert B. Cialdini
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
- Unabridged
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Overall131
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Performance107
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Story107
Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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Influencial
- By User007 on 19-10-23
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Influence
- Science and Practice, ePub, 5th Edition
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
- Release Date: 28-08-14
- Language: English
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₹836.00 or free with 30-day trial
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Marketing 5.0
- Technology for Humanity
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
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Overall27
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Performance22
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Story22
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Agile Marketing
- By Alok Kumar on 02-12-25
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Marketing 5.0
- Technology for Humanity
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Release Date: 23-03-21
- Language: English
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₹305.00 or free with 30-day trial
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HBR's 10 Must Reads on Sales
- HBR's 10 Must Reads Series
- Written by: Harvard Business Review, Philip Kotler, Andris Zoltners,
- Narrated by: Tom Parks
- Length: 5 hrs and 48 mins
- Unabridged
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Overall11
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Performance10
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Story10
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
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HBR's 10 Must Reads on Sales
- HBR's 10 Must Reads Series
- Narrated by: Tom Parks
- Series: HBR's 10 Must Reads
- Length: 5 hrs and 48 mins
- Release Date: 21-01-20
- Language: English
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₹586.00 or free with 30-day trial
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Brands and Branding
- The Economist
- Written by: Rita Clifton
- Narrated by: Christopher Oxford
- Length: 9 hrs and 46 mins
- Unabridged
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Overall1
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Performance1
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Story1
Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.
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Brands and Branding
- The Economist
- Narrated by: Christopher Oxford
- Series: The Economist
- Length: 9 hrs and 46 mins
- Release Date: 02-12-13
- Language: English
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₹569.00 or free with 30-day trial
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Negotiation Magic
- Written by: Ambi Parmeshwaran
- Narrated by: Showrein Roy Chaudhary
- Length: 1 hr and 3 mins
- Unabridged
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Overall24
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Performance21
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Story22
Do you know how to negotiate a better deal for yourself? Do you know that you can use the power of negotiation whatever may be the situation you are in? In this mini-audiobook Ambi Parameswaran, a veteran brand strategist and coach, gives you some invaluable lessons on negotiation.
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Amazingly brief yet effective
- By Verified Customer on 04-10-24
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Negotiation Magic
- Narrated by: Showrein Roy Chaudhary
- Length: 1 hr and 3 mins
- Release Date: 31-01-23
- Language: English
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₹69.00 or free with 30-day trial
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The Marketing Gita
- Ancient Wisdom for Modern Business Success
- Written by: Prateek Maheshwari, Sagar Venkateshwar
- Narrated by: Chandrahas Shetty
- Length: 9 hrs and 44 mins
- Unabridged
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Overall3
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Performance3
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Story3
With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.
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Nice
- By Sachin Marathe on 12-11-24
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The Marketing Gita
- Ancient Wisdom for Modern Business Success
- Narrated by: Chandrahas Shetty
- Length: 9 hrs and 44 mins
- Release Date: 29-03-24
- Language: English
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₹668.00 or free with 30-day trial
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All the World's a Stage
- Written by: Ambi Parmeshwaran
- Narrated by: Showrein Roy Chaudhary
- Length: 3 hrs and 45 mins
- Unabridged
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Overall11
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Performance9
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Story9
Defining a personal brand, crafting a presence, developing a unique voice, building a network, using social media creatively and more: in All the World’s a Stage, Ambi Parameswaran offers a concrete road map towards brand building that will give you an unmatched strategic advantage. This book is a concise, crucial guide to our frenetic times.
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the flow of the content
- By Amazon Customer on 01-05-24
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All the World's a Stage
- Narrated by: Showrein Roy Chaudhary
- Length: 3 hrs and 45 mins
- Release Date: 31-01-23
- Language: English
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₹501.00 or free with 30-day trial
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Written by: Mara Einstein
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Unabridged
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Overall4
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Performance4
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Story4
Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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loved it
- By pooja on 11-09-22
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Release Date: 13-09-16
- Language: English
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₹668.00 or free with 30-day trial
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Storm the Norm
- Untold Stories of 20 Brands That Did It Best
- Written by: Anisha Motwani
- Narrated by: Deepti Gupta
- Length: 9 hrs and 22 mins
- Unabridged
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Overall2
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Performance2
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Story2
Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features 20 such stories from an exciting mix of categories.
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wave not storm
- By shubhodeep mukherjee on 14-05-23
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Storm the Norm
- Untold Stories of 20 Brands That Did It Best
- Narrated by: Deepti Gupta
- Length: 9 hrs and 22 mins
- Release Date: 01-01-17
- Language: English
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₹591.00 or free with 30-day trial
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AI First
- The Playbook for a Future-Proof Business and Brand
- Written by: Adam Brotman, Andy Sack
- Narrated by: Asa Siegel
- Length: 5 hrs and 42 mins
- Unabridged
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Overall0
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Performance0
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Story0
What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.
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AI First
- The Playbook for a Future-Proof Business and Brand
- Narrated by: Asa Siegel
- Length: 5 hrs and 42 mins
- Release Date: 24-06-25
- Language: English
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₹469.00 or free with 30-day trial
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- Written by: Tom McMakin, Doug Fletcher
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Unabridged
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Overall16
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Performance13
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Story13
How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.
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Most important topic for the service providers and professionals
- By sathya kranth on 10-06-24
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Release Date: 28-05-19
- Language: English
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₹469.00 or free with 30-day trial
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