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  • Inspired

  • How to Create Tech Products Customers Love, Second Edition
  • Written by: Marty Cagan
  • Narrated by: Marty Cagan
  • Length: 7 hrs and 45 mins
  • 4.6 out of 5 stars (181 ratings)

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Inspired cover art

Inspired

Written by: Marty Cagan
Narrated by: Marty Cagan
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Publisher's Summary

How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.

©2018 Wiley (P)2018 Audible, Inc.

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What listeners say about Inspired

Average Customer Ratings
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Well written and even better narrated

Content is well arranged to give a product manager it aspiring product manager a quick insights into the role that it entails.
It’s definitely a must have onshelf for every Product management company. Initially found narration speed quite slow but since audible provides feature to control the speed, I could manage it to my convenience. Thanks Marty for sharing your amazing knowledge and experience through this book.

2 people found this helpful

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Must read if you are working in a Tech Company

loved the narration, it was like the author was talking to me. must read if you are working in a Tech company

2 people found this helpful

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Has 2-3 major points that are addressed nicely

This book has wealth of information but there are about 2-3 things that are truly useful for a product manager.
But I feel it is necessary to read the whole book / listen to the whole audiobook to jog your mind towards a product manager mindset.
I recommend listening to this book at 1.6x speed, personally.
Good Listen, thanks to audible.

1 person found this helpful

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ok book with details.

i found this book with repeative topics.
good for single time listening to get perspective on topic

1 person found this helpful

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2 page info in a book

It was a struggle to finish
Felt like there is too few valuable information to be made as a book. An article would have been fine

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Must read for a product manager

This is a fundamental book for an aspiring and a senior product manager. A beautiful read with lot of knowledge sharing.

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Perfect book for product managers

Really loved this book. Having more real life examples and may be one or two case studies would have made it complete in all aspects.

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  • Srikanth Ramanujam
  • 15-11-18

Great book, terrible audio wanted to ask a refund

I learned a lot of ideas on Product Management from Marty in this book and would gladly recommend, maybe the Kindle version. They have fixed the original audiobook with revisions and there are three sets of voices and that is disconcerting to listen. They have cheapened out instead of re-recording the v2 of the book as a whole from scratch again.

31 people found this helpful

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  • John
  • 22-03-18

audio is strange. noticeable audio edits.

Performance is strange. One can hear the voice change mid sentence like it was recorded at a different time in a different environment..

31 people found this helpful

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  • Deb Mone
  • 25-05-18

Bad recording devalues this product

Amazon should junk this recording and re-record with a professional reader.

I find it amazing that the author has all these great ideas on product management, but he doesn't apply any of them to the recording of this audiobook.

The recording jarringly shifts in both audio quality and pitch on approximately every 10th sentence. It's obvious that some editor went back and re-recorded certain passages, and then stitched the final audio product together in an amateurish way.

Also, the author overdoes the emphasis. He must inflects his voice to raise the implied importance of a passage way too often. This happens so often that the listener just starts zoning out. It's like listening to a business leader that prioritizes everything as #1.

I'm sure there's lots of great product management ideas in here somewhere, but they get lost in the poor reading.

29 people found this helpful

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  • Ilya
  • 01-01-19

Absolute Must Read

Very, very few books are packed with value in every chapter AND come together into a digestible and cohesive message, but Thai is that rare find. It's clear that the author knows his way around great products, because this book is a prime example of one. Read this book.

6 people found this helpful

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  • Banjo Obayomi
  • 01-08-20

Good for product teams at big companies

Many of the lessons really can only be applied at big organizations as the focus is build products while working with customers hand in hand. The book is good for layout a general product framework and many concepts are repeated to make a point. The authors emphasis on co located teams is also moot in a post COVID era so some content is rendered useless

The random audio switches aren’t as bad as some reviewers are comparing about.

If you work at a big company and want to bootstrap product ideas then this is a good listen , otherwise would stick to blog posts about product.

4 people found this helpful

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  • Kaspar
  • 12-11-19

Best audiobook I've heard in a while

No fluff, straight talk, examples - all you could ever need as a product manager.
The audio is not as bad as mentioned in other reviews, its not GREAT, but not an issue at all.

4 people found this helpful

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    3 out of 5 stars
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  • Anonymous User
  • 18-09-20

Good, but not useful to everyone in product

My expectation was of a book that would be useful for anyone entering the product world, but I thought that the understanding was heavily dependent on prior knowledge of product development. The structures and roles suggested are also very depending on the structure of the company and are not very relatable. Good book, but I expected something more raw and deep, so that it would be a good base to start someone into product development, like "Scaping the Build trap" for example.

3 people found this helpful

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  • Ari
  • 20-01-19

misleading title

I picked up this book based on the title "inspired ... ", which I thought was about creative process of product design. the book however talks about organizational issues and other useless, or obvious, topics. I could not listen to the author past halfway. waste of time and money.

3 people found this helpful

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  • T. Leach
  • 11-07-18

I wish I had this book earlier

Great book! Every person trying to create the future should listen or read this book.

3 people found this helpful

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  • CraigL
  • 04-03-19

All stuff, no fluff

This book is going to become a core resource in my product management library. It is packed with great information.

2 people found this helpful

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  • davejenkins
  • 02-03-20

How is this book so popular?!

It's insane to me that anyone would hire this guy let alone pay and listen to him. Compete commonsense dribble, I couldn't finish it but I wasted plenty of my life getting halfway. If you think you need to hire a consultant like this guy for your organisation, please stop wasting shareholder money. He's either really smart and knows he's scammed dumb people controlling corporate money, or he really is as stupid as his book and thinks what he does is useful to the world. Stupid or liar, you decide.

15 people found this helpful

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  • Martyn Walker
  • 10-09-18

Depressing nonsense

There might be something worthwhile about this book but it's hard to find. At ~50% of the way through I gave up.

9 people found this helpful

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  • Karl Sarx
  • 13-04-18

Insightful and full of useful practical guidance

It always helps when a book is narrated by the author. Good advice on how to do it properly from someone who has evidently spent years in the business. Very useful.

5 people found this helpful

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  • samuel lee
  • 18-06-18

Excellent book - definitely a ‘Go-to’ book

Great book narrated by the author, which added authenticity.

Thank you for the value you share - practical advice that can immediately be put into practice.

Excellent book for those involved with product development, leading product development teams and those considering a change in role.

Highly recommended and I’ll be purchasing the paper book to keep handy on my shelf and highlight as required.

3 people found this helpful

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  • Anonymous User
  • 08-09-20

Book of two halfs

First half was how to be a product manager at a big company and the million roles involved, I switched off after 3 hours. Second half is where the interesting stuff is that can help you create better products.

2 people found this helpful

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  • lordbarron
  • 09-07-18

the new testament in agile product management

if you think it's not worth reading the 2nd edition having read the first then you're missing out. this time around everything is rewritten to talk to organisations delivering at scale.

2 people found this helpful

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  • Djt 2676
  • 13-10-22

Inspired….invaluable!

As someone who has recently joined a digital consultancy without a background in product and product management, I found this book an invaluable resource to better understand how my business does what it does. Marty Cagan expresses his theory and experience in a way that is easily understood even for those (like me) who aren’t product and software natives. Thank you Marty Cagan for sharing your experience and thinking.

1 person found this helpful

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  • Hans Gunnoo
  • 02-06-21

Instructive, but could do with a few more examples

I like the framework established by the author and the writing is very straightforward, but it would be good to have an example per concept rather than one big case study at the end of each section.

1 person found this helpful

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  • Maksimas
  • 27-05-21

Thank You.

Love it. From this book I get a lot of useful information and advices, that I hope I could apply in my future career :)

1 person found this helpful

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  • Amazon Customer
  • 29-10-20

Common sense, relevant for high -school graduates

Not inspiring at all, rather boring and common sense. Would suit to people without any work experience or specialists who are not aware how business works . Would not recommend. Not very pleasant voice as well

1 person found this helpful

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  • Bruno
  • 30-11-18

A must read to all product people out there

A book that I’ll re-read many times. Well structured with detailed practical examples. Thank you.

1 person found this helpful

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  • sime
  • 02-08-18

For anyone building products

Listen to it, then buy the physical copy. You'll want to keep this with you.

1 person found this helpful

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  • kieran
  • 21-05-18

honestly my fave book!

I love this book so much I started listening to it again after finishing reading it. This is the most easy to read/listen book and thats a great thing for busy PMs. Marty is full of wisdom and lays out how good product managers operate, but he puts it in language that is easily relatable and understandable.

1 person found this helpful

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  • KJ
  • 31-10-21

Product Culture explained

Marty is the kingpin of product management. A must read for any product manager or aspiring product manager. If you work in leadership and want to take your organization on a product led journey then read this and empowered his other book.

They should issue these in schools for grade 10 and get kids to learn this stuff so the future generations will be product led.

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  • J Koh
  • 12-09-21

Not for the faint hearted

Especially if you are current working for a company that is strong in bureaucracy and not in innovation and execution (least only output focused. )

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  • Amazon Customer
  • 03-10-20

A must read

any person aspiring to work in Product must read this book. good structure, amazing content and loads of inspiring take ons.

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  • Kindle Customer
  • 14-07-19

The Bible for Product Development

Hands down, the best single source of knowledge about product development. read with passion by the author, a master in the field. why settle for second-hand explanations when you can hear it from the source?

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  • Anonymous User
  • 08-05-19

Before you change job, read this

I found especially the last chapters about scale very insightful and wish i could show them to my previous colleagues and bosses.