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  • Inspired

  • How to Create Tech Products Customers Love, Second Edition
  • Written by: Marty Cagan
  • Narrated by: Marty Cagan
  • Length: 7 hrs and 45 mins
  • 4.6 out of 5 stars (200 ratings)

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Inspired

Written by: Marty Cagan
Narrated by: Marty Cagan
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

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Publisher's Summary

How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.

©2018 Wiley (P)2018 Audible, Inc.

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What listeners say about Inspired

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Must read if you are working in a Tech Company

loved the narration, it was like the author was talking to me. must read if you are working in a Tech company

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    4 out of 5 stars
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    4 out of 5 stars

Has 2-3 major points that are addressed nicely

This book has wealth of information but there are about 2-3 things that are truly useful for a product manager.
But I feel it is necessary to read the whole book / listen to the whole audiobook to jog your mind towards a product manager mindset.
I recommend listening to this book at 1.6x speed, personally.
Good Listen, thanks to audible.

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    5 out of 5 stars
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    5 out of 5 stars

Well written and even better narrated

Content is well arranged to give a product manager it aspiring product manager a quick insights into the role that it entails.
It’s definitely a must have onshelf for every Product management company. Initially found narration speed quite slow but since audible provides feature to control the speed, I could manage it to my convenience. Thanks Marty for sharing your amazing knowledge and experience through this book.

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    5 out of 5 stars
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Perfect book for product managers

Really loved this book. Having more real life examples and may be one or two case studies would have made it complete in all aspects.

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    5 out of 5 stars
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    4 out of 5 stars

Must read for a product manager

This is a fundamental book for an aspiring and a senior product manager. A beautiful read with lot of knowledge sharing.

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    4 out of 5 stars
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Good read

Though I am not a product manager I found the book useful for anyone working in tech industry especially in product development. Lot of good ideas!!

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  • Overall
    3 out of 5 stars
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    2 out of 5 stars

2 page info in a book

It was a struggle to finish
Felt like there is too few valuable information to be made as a book. An article would have been fine

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ok book with details.

i found this book with repeative topics.
good for single time listening to get perspective on topic

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