Showing titles in Marketing
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Nawabs, Nudes, Noodles
- India Through 50 Years of Advertising
- Written by: Ambi Parameswaran
- Narrated by: Suyash Barve
- Length: 9 hrs and 5 mins
- Unabridged
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This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.
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a very well written and informative book
- By Saxena on 07-08-23
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Nawabs, Nudes, Noodles
- India Through 50 Years of Advertising
- Narrated by: Suyash Barve
- Length: 9 hrs and 5 mins
- Release Date: 28-01-22
- Language: English
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Regular price: ₹668.00 or 1 Credit
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Marketing 4.0
- Moving from Traditional to Digital
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
- Unabridged
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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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The new dimension
- By Tushar on 12-06-19
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Marketing 4.0
- Moving from Traditional to Digital
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
- Release Date: 28-05-19
- Language: English
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Regular price: ₹469.00 or 1 Credit
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- Written by: Dan Lok
- Narrated by: Dan Lok
- Length: 3 hrs and 34 mins
- Unabridged
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Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
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Good Insights
- By Varun on 31-10-23
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Regular price: ₹586.00 or 1 Credit
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- Written by: Tom McMakin, Doug Fletcher
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Unabridged
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.
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very good!
- By Bhavin Joshi on 08-09-20
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Release Date: 28-05-19
- Language: English
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Regular price: ₹586.00 or 1 Credit
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HBR's 10 Must Reads on Sales
- HBR's 10 Must Reads Series
- Written by: Harvard Business Review, Philip Kotler, Andris Zoltners,
- Narrated by: Tom Parks
- Length: 5 hrs and 48 mins
- Unabridged
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Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
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HBR's 10 Must Reads on Sales
- HBR's 10 Must Reads Series
- Narrated by: Tom Parks
- Series: HBR's 10 Must Reads series
- Length: 5 hrs and 48 mins
- Release Date: 21-01-20
- Language: English
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Written by: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Lessons are kept to the point and precise.
- By Anonymous User on 13-08-23
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Release Date: 06-08-19
- Language: English
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Regular price: ₹469.00 or 1 Credit
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The Leadership Sutra
- An Indian Approach to Power
- Written by: Devdutt Pattanaik
- Narrated by: Avinash Kumar Singh
- Length: 2 hrs and 39 mins
- Unabridged
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We tend to tiptoe around the role of power in management and fail to openly acknowledge how the animal desire to dominate often destroys the best of organizations. Critics tend to see power as a negative thing. But power is a critical tool that affects the implementation of any idea. Any attempt to restrain it with rules results in domestication and resentment and fails to energize the organization. Leaders often equate themselves with lions and indulge their desire to dominate when, in fact, the point of leadership is to be secure enough to outgrow the lion within us.
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Awesome narration and concepts.
- By Gagan Deep Singh Baath on 16-03-19
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The Leadership Sutra
- An Indian Approach to Power
- Narrated by: Avinash Kumar Singh
- Length: 2 hrs and 39 mins
- Release Date: 24-01-17
- Language: English
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Regular price: ₹351.00 or 1 Credit
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Written by: W. Chan Kim, Renee Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
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In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Older edition
- By Gokul on 11-04-20
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Release Date: 28-07-06
- Language: English
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Regular price: ₹703.00 or 1 Credit
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Go Pro - 7 Steps to Becoming a Network Marketing Professional
- Written by: Eric Worre
- Narrated by: Eric Worre
- Length: 2 hrs and 49 mins
- Unabridged
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Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.
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Nice book for new networker
- By Dr RAKESH CHAK on 01-09-22
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Go Pro - 7 Steps to Becoming a Network Marketing Professional
- Narrated by: Eric Worre
- Length: 2 hrs and 49 mins
- Release Date: 13-09-13
- Language: English
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Regular price: ₹233.00 or 1 Credit
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HT Daily News Wrap
- Written by: Hindustan Times - HT Smartcast
- Original Recording
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Things never cease to be in news no matter what the medium. As a part of the beta testing initiative our AI, Aditi brings to you the world of politics, business, sports and entertainment in person; every morning and evening. Listen to HT Daily News Wrap to keep abreast with all that's happening around you, now more than ever. This is a Hindustan Times production, brought to you by HT Smartcast. Follow us on: Instagram: https://www.instagram.com/htsmartcast/ Facebook: https://www.facebook.com/htsmartcast Twitter: https://twitter.com/HTSmartcast LinkedIn: https://www.linkedin.com/company/...
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Concise and insightful
- By Aniket kumar on 28-01-24
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From Impossible to Inevitable
- How SaaS and Other Hyper-Growth Companies Create Predictable Revenue: 2nd Edition
- Written by: Aaron Ross, Jason Lemkin
- Narrated by: Steven Jay Cohen
- Length: 11 hrs and 12 mins
- Unabridged
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Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.
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From Impossible to Inevitable
- How SaaS and Other Hyper-Growth Companies Create Predictable Revenue: 2nd Edition
- Narrated by: Steven Jay Cohen
- Length: 11 hrs and 12 mins
- Release Date: 22-10-19
- Language: English
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Regular price: ₹586.00 or 1 Credit
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Written by: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Incredible content and clear narrative
- By brinda on 28-04-22
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Release Date: 29-12-20
- Language: English
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Regular price: ₹703.00 or 1 Credit
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Written by: Dan S. Kennedy
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Unabridged
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Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Release Date: 29-11-18
- Language: English
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Regular price: ₹501.00 or 1 Credit
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Differentiate or Die
- Written by: Jack Trout, Steve Rivkin
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Unabridged
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Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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Unforgiving Concepts
- By Gunjan Sharma on 13-12-22
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Differentiate or Die
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Release Date: 26-04-02
- Language: English
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Regular price: ₹702.00 or 1 Credit
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Reinventing You
- Define Your Brand, Imagine Your Future
- Written by: Dorie Clark
- Narrated by: Karen Saltus
- Length: 5 hrs and 33 mins
- Unabridged
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A step-by-step guide to reinventing youAre you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.
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Great Resource
- By Rajan Sinha on 12-07-20
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Reinventing You
- Define Your Brand, Imagine Your Future
- Narrated by: Karen Saltus
- Length: 5 hrs and 33 mins
- Release Date: 02-04-13
- Language: English
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Regular price: ₹656.00 or 1 Credit
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Brand Thinking and Other Noble Pursuits
- Written by: Debbie Millman
- Narrated by: Nicole Vilencia
- Length: 10 hrs and 26 mins
- Unabridged
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We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding.
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Brand Thinking and Other Noble Pursuits
- Narrated by: Nicole Vilencia
- Length: 10 hrs and 26 mins
- Release Date: 28-02-13
- Language: English
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Regular price: ₹836.00 or 1 Credit
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Product Management for Dummies
- Written by: Brian Lawley, Pamela Schure
- Narrated by: Chris Sorensen
- Length: 12 hrs and 54 mins
- Unabridged
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Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.
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content is good but voice is very bad.
- By Narendar on 20-02-23
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Product Management for Dummies
- Narrated by: Chris Sorensen
- Length: 12 hrs and 54 mins
- Release Date: 28-06-19
- Language: English
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Expert Secrets
- The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
- Written by: Russell Brunson, Robert T. Kiyosaki - foreword
- Narrated by: Hank Bannister
- Length: 6 hrs and 11 mins
- Unabridged
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Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
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if you want to launch online business this is the book
- By Moses on 19-02-24
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Expert Secrets
- The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
- Narrated by: Hank Bannister
- Length: 6 hrs and 11 mins
- Release Date: 26-06-18
- Language: English
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Pandeymonium
- Written by: Piyush Pandey
- Narrated by: Nitin Bhattacharya
- Length: 6 hrs and 8 mins
- Unabridged
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What makes Piyush Pandey an extraordinary advertising man, friend, partner, and leader of men? How does he manage to exude childlike enthusiasm and bring such deep commitment to his work? In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures, and lessons in advertising in particular and life in general. Lucid, inspiring, and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
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Performance lacks character | Book is average
- By Rajesh on 09-03-21
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Pandeymonium
- Narrated by: Nitin Bhattacharya
- Length: 6 hrs and 8 mins
- Release Date: 01-05-20
- Language: English
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- Written by: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Unabridged
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Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
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Most productive marketing book i have ever read
- By Amazon Customer on 02-05-20
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Release Date: 09-03-20
- Language: English
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