Showing titles in Marketing

A weekly podcast featuring the leading thinkers in business and management.

"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?

With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.

Brought to you by Penguin. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last?...

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The 12 proclamations were written to inspire owners of independent creative businesses to rethink how their services are bought and sold.

Questions Are the Answers by Allan Pease is a revolutionary book that helps in understanding the uses and benefits network marketing. The term network marketing is not a whole new concept on its own, but not many know the underlying methods that it offers to increase one's income. Allan Pease says that network marketers are made and not born. The necessary means and methods to improve the required skills to succeed in network marketing have been discussed at length in the book Questions Are the Answers.

"What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers...

Brought to you by Penguin. From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But...

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

Rainmakers make the big bucks. For their companies and for themselves. Here's how. The rainmaker is the person who brings big clients, big money, and big deals into an organization. How do they make the rain fall? Waiting for luck won't do, a very particular human being must get involved...

The only difference between you and the titans, tycoons, and billionaires is that they've already used "outrageous" marketing methods to grab public attention - and vast incomes - for themselves. Now it's your turn! In this amazing new program, Joe Vitale reveals the extraordinary, unusual methods of people who attracted the most attention to themselves and their businesses with the least amount of effort and time.

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. 

Paisa Vaisa is India's premier podcast on personal finance, boasting over 4 million downloads, featuring over 200 hours of insightful content and discussions, hosting more than 250 guests, and presenting a wealth of knowledge through over 450 episodes. Since 2017, Paisa Vaisa hosts experts from mutual funds, stocks, real estate, loans, education financing, insurance, and much more. It has recently introduced a sub-series offering valuable insights in businesses and entrepreneurship.You can catch this podcast on YouTube 'Paisa Vaisa with Anupam Gupta' or find it on top audio streaming platforms...

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

Prosperous Coach Podcast is hosted by Rhonda Hess, international business mentor and niche strategist for new coaches. Her weekly show offers eye opening guidance and inspiration about how to choose a profitable coaching niche, create authentic messaging, design magnetic coaching programs and other topics to help you get noticed by ideal clients who will pay well. Rhonda also shares coaching tools, client management tips, money mindset and moving beyond limiting beliefs. Rhonda has over 20 years of experience in coaching, marketing, curriculum development, copy writing and editing. Learn about...

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

'I had never seen a cement plant in my life. I had no idea about limestone deposits or the cement industry in Gujarat. And I had never negotiated an industrial agreement. Yet, in the next few weeks, I would need to be ready for a substantive meeting with Gujarat government officials.' The year...

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.